Requirements
You need a Google account with read access to the desired GA4 property. No API keys, no extra tracking code and no changes in the GA4 backend are required — the connection runs entirely over OAuth. Ad data alone tells only half the story; GA4 shows what happens on the website overall.
Connect GA4 and assign the property
MetricDash gets read access to the analytics data only and changes no settings, properties or reports in your Google account.
- 1Open the client and click “Connect Google Analytics”.
- 2Sign in with your Google account and grant read access.
- 3Select the matching GA4 property.
- 4Assign it to the MetricDash client.
What you read from GA4
MetricDash shows where visitors come from — organic, paid, direct or via referrals. So you can tell whether your campaigns really bring additional traffic or just replace existing traffic. The most-visited pages sit right next to it and give you arguments for content and landing-page decisions.
Sessions and users over time show whether a campaign, a blog post or a seasonal peak makes the difference. No more switching between GA4, Google Ads and Meta Ads: everything sits in one view per client, with no export to spreadsheets.
Dashboard, portal and properties
Through the client portal your client sees the same numbers with their own login — without you having to give them access to the GA4 property or send screenshots. You can connect as many properties as you like and assign each to a client; because MetricDash bills per client account, this incurs no extra cost.
An honest note on reports
One thing many people miss: GA4 data currently lives in the dashboard and the client portal, but does not yet flow into the automatic report emails. The reports cover Google Ads, Meta Ads and Google Search Console. So your clients view the website analytics live in the portal — not in the report you send.