Requirements
You only need your Meta account with access to the desired ad account — no custom Meta app, no developer access, no API key. The connection runs over OAuth, and MetricDash renews the access token automatically afterwards: connect once and you are done.
Connect your Meta account
MetricDash has read access only and pulls campaign insights — it changes nothing about your ads, campaigns or budgets. You can revoke access at any time in your Meta account.
- 1Open the client and choose “Connect Meta Ads”.
- 2Sign in with your Meta account.
- 3Select the matching ad account.
- 4Assign the connection to the MetricDash client.
Comparable with Google Ads
MetricDash normalises the Meta metrics to the same vocabulary as Google Ads: spend, clicks, conversions, CTR and CPC mean the same thing in both columns. So per client, in one view, you see which platform converts more cheaply — without exports and without doing the maths.
Insights are fetched daily, so trends become visible over time. Meta spend also feeds budget monitoring: you get an alert at 80% and 100% of the monthly budget, and anomaly detection flags unusual spend spikes.
In reports and the client portal
Meta campaigns land automatically in your scheduled report emails and in shareable report links — frozen snapshots, valid for 30 days. In the client portal your client sees their Facebook and Instagram performance themselves at any time, live and read-only.
Because data sources per client are unlimited, Google Ads, GA4 and Search Console simply come on top without changing the price — billing is per client account. For you that means less screenshot-gathering at month-end, for your client current numbers instead of stale PDFs.
Common pitfalls
- No custom Meta app: hunting for app IDs or tokens in Meta Business Suite makes it needlessly hard — OAuth is enough.
- Right ad account: if you have access to several accounts, pick the correct one — each connection belongs to exactly one client.
- No re-login needed: the token renews itself; dashboards and alerts keep running without interruption.