Who is behind MetricDash
MetricDash is reporting software for marketing agencies – built by people who lived the frustration with the existing tools every single month.
We're currently in open alpha: small, honest and closer to our users than to a pitch deck. This page explains who we are and why MetricDash exists in the first place.
Why MetricDash exists
The idea for MetricDash came straight out of everyday agency work. Running a Google Ads agency, Mijo Jurisic spent years looking for a reporting tool that would genuinely keep his clients happy – and never found one that truly fit.
One tool was too expensive, the next too complicated, another simply too ugly to put in front of a client. Some were so overloaded that no one could use them without training – and a few ended up confusing clients more than convincing them. Whichever option you picked, someone was never satisfied.
That is exactly the problem MetricDash solves: reporting that clients understand without explanation, that stays affordable and still looks good. Built from the perspective of the agency that has to hand it to the client in the end.
Mijo builds MetricDash together with Travis Sonder. The two met through their work in the Google Premier Partner Programme – both come from hands-on Google Ads practice and know how reporting has to work in real client business.
Who is behind it
Mijo Jurisic
Founder of MetricDash · Google Ads Consultant, MJ Marketing
Mijo is a Google Ads consultant and the founder of MJ Marketing, a performance-marketing agency specialised in Google Ads (SEA), based in Kraków.
As a former elite-level consultant in the Google Ads Premier Partner Programme he managed more than 500 ad accounts and over €20M in media budget – so the reporting frustration MetricDash grew out of, he knows first-hand.
Travis Sonder
Co-founder of MetricDash · Google Ads specialist, Sonder Services
Travis runs Sonder Services, an agency focused exclusively on Google Ads for businesses across Europe. His background is inside Google’s own ad teams.
He worked with Mijo in the Google Premier Partner Programme. At MetricDash he brings that Google Ads perspective into the product and its reporting logic.
How we work
MetricDash is in open alpha. That means close to the ground, honest, still being built. Three principles we hold to.
Your feedback is our roadmap
We build in constant exchange with the agencies who use MetricDash every day. What comes first is decided with you – not by a sales plan.
No invented numbers
We show what is live and note what is still missing. No polished metrics, no made-up social-proof figures – not even on this page.
Priced per client, not per data source
You pay per client you manage; data sources are always included, unlimited. During the open alpha MetricDash is completely free anyway.
That is not a claim but something you can check: our public roadmap and the changelog are open and updated continuously.
See what we are building right now
Currently in open alpha: every feature free, connect unlimited clients, no credit card required.
Start for free →