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MetricDash vs. Databox: Pay Per Client, With No Data-Source Quota
Looking for a Databox alternative? For agencies, Databox has a dedicated Agency plan: $99/month ($79 with annual billing) for 4 clients and 20 data sources. You buy more capacity in client packs at $25/month each ($20 annual), each with 1 client and 5 data sources. Every connected property counts as its own source: a client with GA4, Search Console, Google Ads, and Meta Ads takes up four. With 10 such clients you need 6 packs and pay $249 monthly or $199 with annual billing (as of October 2026).
MetricDash also bills per client, but with no data-source quota: you pay per client account, never per data source, dashboard, or connection. 10 clients cost €302/month, whether each client has one source connected or six. Client portals with dedicated logins, budget alerts, and automatic reports are included. And you don't build dashboards: every client automatically gets a ready-made view with normalized metrics across every platform.
MetricDash's founder runs an agency himself and walked straight into this connection trap. That's why we compare honestly here, with verified prices from Databox's official pricing page (as of October 2026) and a section on the cases where Databox is the better choice for you.
The key differences at a glance
MetricDash vs. Databox at a glance
| MetricDash | Databox | |
|---|---|---|
| Pricing model | Per client account, unlimited data sources. One price per client, done. | Agency plan with a base price for 4 clients and 20 data sources, more capacity via client packs (1 client and 5 data sources each); white-label and faster sync as add-ons, plus AI credits. |
| Entry price for agencies | Agency from €99/month, 3 client accounts included (launch price). | Agency plan from $99/month ($79 with annual billing) including 4 clients and 20 data sources; each client pack costs $25 ($20 annual). |
| Cost at 10 clients | €302/month fixed, every source and every feature included. | $249/month ($99 + 6 client packs at $25) for up to 50 data sources; annual prepayment $199. White-label costs extra. |
| Cost at 30 clients | €682/month, predictable and independent of source count. | $749/month ($99 + 26 client packs at $25) for up to 150 data sources; annual prepayment $599. More than 5 sources per client on average requires additional packs. |
| Free tier & trial | Free plan with 1 client account (30 days of data history, MetricDash branding); currently fully free during the open alpha, no credit card. | Free plan with 3 data sources, 1 dashboard, 1 user, and daily sync; enough for exactly one small client. |
| Client portal & report branding | Client portals with dedicated logins for clients included; report pages carry your agency logo. | Unlimited users on the Agency plan, so clients can have access too; white-label as an add-on for $250/month ($200 with annual billing). |
| Budget alerts | Budget monitoring with alerts at 80%/100% of monthly budget plus spend anomaly detection, included. | Anomaly detection, goals, and alerts are included; dedicated ad-budget alerts aren't listed on the pricing page (as of October 2026). |
| Data source limit | Unlimited per client account: GA4 + Search Console + Google Ads + Meta Ads cost nothing extra. | Every connection counts: 1 account/property = 1 source. 20 sources included on the Agency plan, each client pack adds 5 more. |
| Billing | In euros, no exchange-rate surprises on your card. | In US dollars; exchange-rate swings and, in some cases, foreign-currency fees come on top. |
| Commitment & cancellation | Monthly pricing, no annual contract. | The best prices require annual billing; monthly billing costs a 25% surcharge. |
Feature-by-feature comparison
| MetricDash | Databox | |
|---|---|---|
| Ready-made dashboards, zero setup | templates: you build it yourself | |
| Client portals with their own login | on the Agency plan | unlimited users on the Agency plan |
| Automated report emails | ||
| Shareable report links with your logo | ||
| Budget alerts (80% / 100%) | goal alerts, no budget pacing | |
| Ad spend anomaly detection | metric alerts, not ad-budget specific | |
| Lead tracking with cost per lead | ||
| PageSpeed monitoring | ||
| Every feature on one agency plan | the Agency plan, no add-ons | features are heavily tiered by plan |
| Billing in euros |
✓ included · − partial or limited · ✕ not offered. Assessment based on Databox’s public product and pricing pages, as of October 2026, without warranty.
Where Databox gets structurally expensive or impractical
Data sources come with a quota
At Databox, every connected property counts individually: GA4, Search Console, Google Ads, and Meta Ads are four sources, not one. On the Agency plan, each client pack brings 5 sources, so 5 per client on average. As long as your clients stay below that, you won't notice. If you connect more per client, such as extra ad accounts or several GA4 properties, you need more packs, even without a single new client (as of October 2026).
Add-ons and AI credits come on top
The Agency plan covers the basics, but some things cost extra. White-label with your own logo, colors, and domain is an add-on for $250/month ($200 with annual billing). Syncing every 15 minutes costs $18 per data source per month ($14 annual). The AI features consume AI credits: 300 per month are included, each client pack adds 50, and if you need more, you top up. What you pay in the end depends on which of these pieces you use.
Annual contract or a 25% surcharge
Annual prepayment at Databox is 20% cheaper. If you want to stay flexible month to month, you pay about 25% more: $249/month for 10 clients instead of $199 on annual billing (as of October 2026). Billing also runs in US dollars, meaning exchange-rate risk for DACH agencies and, depending on the card, foreign-currency fees.
You build the dashboards yourself, per client, often more than once
Databox is a dashboard-building kit: powerful, but you have to create, populate, and maintain every client dashboard yourself. At 10, 20, or 30 clients, that adds up to onboarding and maintenance work that never shows up on any invoice. MetricDash instead delivers a ready-made view per client with normalized metrics across every platform. There's simply nothing to build.
What MetricDash does differently
One price per client: unlimited data sources
The Agency plan (from €99/month, launch price as of October 2026) includes 3 client accounts, then €29 per account (accounts 4 to 10) and €19 from the 11th account onward. 10 clients = €302, 20 clients = €492, 30 clients = €682. Whether a client connects one data source or six changes nothing about the bill. There's no connection metering.
Built by an agency owner who's felt the trap firsthand
MetricDash's founder runs a marketing agency himself and has seen firsthand how per-connection reporting costs explode with every client. That's exactly why MetricDash bills per client: the pricing model is the answer to a problem the founder paid for himself, not a pricing experiment.
Client portals and report pages with your logo included
Your clients get their own logins and can check their numbers themselves at any time. That noticeably cuts down on 'how's the campaign doing right now?' emails. Client portals come with the Agency plan, and your report pages carry your agency logo at no extra cost. MetricDash doesn't offer full white-labeling with your own domain; at Databox, that's an add-on for $250/month ($200 with annual billing, as of October 2026).
No dashboards to build: one view per client
Google Ads (including MCC manager accounts), Meta Ads, GA4, and Search Console come together in a single view per client, with normalized metrics across every platform. You onboard a new client in minutes instead of spending an afternoon dragging widgets.
Reporting and monitoring run automatically
Scheduled automatic report emails, shareable report links as frozen snapshots (valid for 30 days), budget alerts at 80% and 100% of monthly budget, spend anomaly detection, webhook-based lead tracking, and PageSpeed monitoring, all included in the plan, with no add-ons or credits.
When Databox is the better choice
- You need integrations beyond performance marketing: Databox has a considerably larger catalog of data sources (CRM, e-commerce, SEO tools, and more). MetricDash currently covers 13 integrations: Google Ads, Meta Ads, Microsoft Advertising, GA4, Search Console, YouTube, and Google Sheets, plus the privacy-analytics tools Plausible, Umami, Rybbit, Matomo, Pirsch, and Fathom; LinkedIn Ads and TikTok Ads are planned but not yet available.
- You want freely built dashboards and your own custom metrics: Databox is a powerful building kit with individually calculated KPIs. If you specifically need that flexibility and can budget the build time, you'll get more design freedom there than in MetricDash's fixed client view.
- Your clients get by with at most 5 data sources each on average and you don't need white-labeling: then the Databox Agency plan is cheaper at 10 clients, at $249/month ($199 with annual billing), than MetricDash at €302. At 30 clients it's $749 ($599 annual) versus €682; which tool comes out ahead then depends on the exchange rate and how you pay. Run both models honestly against your specific setup.
FAQ
What does Databox cost for an agency with 10 clients?
On the Agency plan, 10 clients need 6 client packs: $99 + 6 × $25 = $249/month, or $199 with annual prepayment (as of October 2026). That covers up to 50 data sources, 5 per client on average. White-label costs an extra $250/month as an add-on. MetricDash costs €302/month for 10 clients, fixed and in euros, with client portals, alerts, and unlimited data sources included.
Isn't Databox with annual billing cheaper than MetricDash?
On the Agency plan it usually is, as long as your clients get by with 5 data sources each on average: 10 clients cost $199/month prepaid annually, 30 clients $599/month, both below MetricDash's €302 and €682 (as of October 2026). But run the full comparison: that price requires annual prepayment, monthly billing costs about 25% more, billing is in US dollars, and white-label costs extra. At MetricDash, the price per client is the final price, regardless of source count.
Is MetricDash free?
There's a permanent free plan with 1 client account, 30 days of data history, manual report links, and MetricDash branding. We're also currently in open alpha: during this phase, MetricDash is fully free to use, no credit card.
Do I pay extra for data sources or client portals at MetricDash?
No. MetricDash bills per client account, never per connection, data source, or dashboard. You can connect unlimited sources per client. Budget alerts, automatic reports, anomaly detection, and client portals with dedicated client logins are part of the Agency plan. At Databox, each client pack at $25/month ($20 annual) adds one client and 5 sources, and white-label costs extra as an add-on (as of October 2026).
How do I switch from Databox to MetricDash?
Connect your client accounts via OAuth: Google Ads (including via MCC manager accounts), Meta Ads, GA4, and Search Console. You don't need to rebuild dashboards. MetricDash automatically generates a normalized-metrics view per client. The easiest approach is to run both tools in parallel for a few weeks (currently free during the open alpha) and cancel Databox at the end of your term. Note: with annual prepayment, you're locked in there until the contract ends.
Which integrations does MetricDash offer?
Google Ads (including MCC manager accounts), Meta Ads, Microsoft Advertising, Google Analytics 4, Google Search Console, YouTube, and Google Sheets, plus the privacy-analytics tools Plausible, Umami, Rybbit, Matomo, Pirsch, and Fathom. LinkedIn Ads and TikTok Ads are planned. If you need sources like CRM or e-commerce data in reports today, Databox with its larger integration catalog is currently the better fit (see the section above).
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