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MetricDash vs. Supermetrics: Ready-Made Client Dashboards Instead of a Looker Studio Build Site
Prices verified: July 2026 · All figures without warranty — the providers’ official pricing pages are authoritative
Anyone looking for a Supermetrics alternative is usually bothered by two things: the pricing model (billed per data-source type and per account, not per client), and the fact that Supermetrics doesn't create reports at all. Supermetrics is a data pipeline – it shovels numbers into Looker Studio. Building, maintaining, and duplicating the dashboard for every client: that stays your job.
Honestly speaking upfront: for pure Google stacks, you don't need Supermetrics or MetricDash at all. Looker Studio with its native connectors for GA4, Google Ads, and Search Console is completely free and unlimited. The paywall starts at Meta Ads – and that's exactly where the math begins for most agencies: the standard stack of Google Ads, Meta, GA4, and Search Console immediately blows past the Supermetrics Starter plan (max. 3 source types), and you land at Growth for €159–199/month (as of July 2026).
MetricDash flips the model: you pay per client – never per connection – and get ready-made dashboards, a client portal with dedicated logins for your clients, automatic reports, and budget alerts from minute one, without building anything yourself. Here's the comparison with real numbers, including the cases where the DIY route is actually the better choice. By the way: MetricDash is currently fully free to use during the open alpha.
MetricDash vs. Supermetrics at a glance
| MetricDash | Supermetrics | |
|---|---|---|
| Pricing model | Per client account: Agency €99/month including 3 clients, then €29/account (clients 4–10), €19 from client 11 onward. Unlimited data sources per client. | Per data-source type and account: Starter with 1 destination, 3 source types, and 3 accounts per source; Growth 7/7; Pro 10 accounts per source. Extra accounts €10–13/month (max +10). Looker Studio itself is free. |
| Entry price | Free plan €0 (1 client account) or Pro €49/month with all features. | Starter €39/month (annual) or €49 monthly – with only weekly data refresh and 3 data-source types (as of July 2026). |
| Cost at 10 clients | €302/month (Agency plan) – portals, reports, and alerts included, no report-building needed. | About €189–238/month (Growth + account add-ons) – plus the hours spent building and maintaining Looker Studio reports for each client. |
| Cost at 30 clients | €682/month, transparent and ready to buy directly. | Self-serve isn't possible (max. 20 accounts per source) – from here it's an enterprise negotiation with a custom quote. |
| Free tier / trial | Permanent free plan (1 client, 30 days of data history, MetricDash branding); 14-day free trial, no credit card; currently fully free during the open alpha. | Looker Studio with native Google connectors (GA4, Google Ads, GSC, Sheets) is permanently free – the paywall starts at Meta Ads (third-party tools like Porter Metrics from $15/month, free tier for 3 Meta accounts). |
| Client portal | Client portal with dedicated logins for clients included – clients see their numbers live, any time. | No client portal. Looker Studio reports are shared via link or Google sharing; there's no portal with dedicated client logins. |
| Alerts & monitoring | Budget alerts at 80%/100% of monthly budget plus spend anomaly detection included. | No alerts – Supermetrics moves data, Looker Studio visualizes it. Budget monitoring stays manual work. |
| Data source limit | Unlimited per client account – you pay per client, never per connection, data source, or dashboard. | Starter: 3 source types, 3 accounts per source. Growth: 7/7. Pro: 10 accounts per source. The standard stack (Google Ads + Meta + GA4 + GSC = 4 types) already blows past Starter. |
| Billing | In euros – no exchange-rate surprises. | Supermetrics in euros; typical Looker Studio Meta-connector alternatives like Porter Metrics bill in US dollars. |
| Cancellation | Book and cancel monthly. | Monthly rate available, but pricier (Starter €49 instead of €39) – the advertised price requires an annual subscription. |
Feature-by-feature comparison
| MetricDash | Supermetrics | |
|---|---|---|
| Ready-made dashboards, zero setup | connector only — dashboards get built in Looker Studio & co. | |
| Client portals with their own login | on the Agency plan | |
| Automated report emails | schedulable via Looker Studio | |
| Shareable report links with your logo | via Looker Studio | |
| Budget alerts (80% / 100%) | ||
| Ad spend anomaly detection | ||
| Lead tracking with cost per lead | ||
| PageSpeed monitoring | ||
| Every feature on every paid plan | client portals on the Agency plan only | priced per source & destination |
| Billing in euros |
✓ included · − partial or limited · ✕ not offered. Assessment based on Supermetrics’s public product and pricing pages, as of July 2026 — without warranty.
Where Supermetrics gets structurally expensive or impractical
You pay per source and account – not per client
The typical agency stack covers four data-source types: Google Ads, Meta Ads, GA4, and Search Console. The Starter plan (€39–49/month) only allows three – so you land straight in the Growth plan at €159–199/month (as of July 2026). Additional client accounts beyond the plan limits cost €10–13/month extra, and even that is capped at +10 accounts. Your growth doesn't determine your bill – the connector counter does.
The real cost is your time
Supermetrics only delivers data. Building report layouts, setting filters, fixing broken connections, duplicating for new clients – you do all of that yourself in Looker Studio, for every client individually. At 10, 20, or 30 clients, that adds up to hours per month that never show up on any software invoice, but do eat into your margin.
Refresh and account limits grow with you
The Starter plan only refreshes your data weekly – practically unusable for ad management. Daily updates only start at Growth (€159–199), hourly ones only in the Pro plan (€399–499). And at around 30 clients, self-serve is completely done: more than 20 accounts per source means enterprise negotiation with a custom quote instead of a transparent price.
Everything around the end client is missing
No client portal, no dedicated client logins, no budget alerts, no anomaly detection, no lead tracking. The DIY route covers exactly one thing: getting data into reports. Everything related to client communication and monitoring, you have to piece together from other tools – or do manually.
What MetricDash does differently
One price per client – unlimited data sources
Google Ads (incl. MCC/manager accounts), Meta Ads, GA4, and Search Console in one client account, with no connector counter. 10 clients = €302, 20 clients = €492, 30 clients = €682/month – transparent, calculable, and ready to book directly, no enterprise call needed (launch pricing, as of July 2026).
Ready-made dashboards from minute one
Connect your accounts, done. Every client gets a view with normalized metrics across every platform – you don't build dashboards, duplicate templates, or maintain layouts. The hours that would otherwise flow into Looker Studio go back into client work.
Client portal with dedicated client logins
Your clients log in themselves and see their numbers in real time. That saves you 'can you send me the report again?' emails and looks considerably more professional than a shared Looker Studio link.
Reports send themselves
Scheduled automatic report emails plus shareable report links as frozen snapshots (valid for 30 days). Monthly reporting just happens, without you having to think about it.
Monitoring included instead of manual work
Budget alerts at 80% and 100% of monthly budget, spend anomaly detection, webhook-based lead tracking, and PageSpeed monitoring – things the Looker Studio route doesn't cover at all, and that protect you from expensive surprises in the ad account.
When Supermetrics is the better choice
- You manage just 1–2 clients with a pure Google stack (GA4, Google Ads, Search Console) and enjoy tinkering: Looker Studio with native Google connectors is completely free and unlimited – you don't even need Supermetrics for that.
- You want pixel-perfect, fully custom reports or want to push data into Sheets and other destinations: Supermetrics is a flexible data pipeline with many connectors, MetricDash is a standardized view per client. For maximum design freedom, the DIY route wins.
- Pure license cost at around 10 clients: Growth plus account add-ons runs about €189–238/month, MetricDash €302 (both as of July 2026). If you already have polished Looker templates and don't mind the maintenance – or deliberately don't factor it in – you'll pay less in software.
FAQ
What does Supermetrics cost?
As of July 2026: Starter €39/month with annual billing (€49 monthly) with 1 destination, 3 data-source types, 3 accounts per source, and only weekly refresh. Growth €159–199/month (7 source types, 7 accounts per source, daily refresh), Pro €399–499/month (10 accounts per source, hourly). Extra accounts cost €10–13/month, maximum +10. Looker Studio as the reporting tool is free.
Is MetricDash free?
There's a permanent free plan: 1 client account, 30 days of data history, manual report links, MetricDash branding. You can try the paid plans (Pro €49/month, Agency from €99/month) free for 14 days, no credit card required. And right now, we're in open alpha – MetricDash is fully free to use during it.
Isn't Looker Studio enough on its own – completely free?
For pure Google stacks: yes, honestly. GA4, Google Ads, Search Console, and Sheets have native, free connectors with no limits. The paywall starts at Meta Ads, since there's no native connector for it (third-party tools like Porter Metrics start at $15/month, with a free tier for 3 Meta accounts). And building reports per client remains manual work either way – with multiple clients, that's the real cost.
What does MetricDash cost at 10, 20, or 30 clients?
The Agency plan includes 3 client accounts for €99/month, then €29/account (clients 4–10) and €19 from the 11th client onward. Concretely: 10 clients = €302, 20 clients = €492, 30 clients = €682/month – always with unlimited data sources per client (launch pricing, as of July 2026).
How do I switch from Supermetrics and Looker Studio to MetricDash?
There's no classic data migration: you connect Google Ads (also via MCC manager accounts), Meta Ads, GA4, and Search Console directly to MetricDash – the dashboards are ready instantly, nothing to rebuild. Your Looker Studio reports keep running in parallel until you cancel your Supermetrics license. During the 14-day trial (or currently during the open alpha), you can compare both setups side by side at your own pace.
Which data sources does MetricDash support?
Google Ads (including MCC/manager accounts), Meta Ads, Google Analytics 4, and Google Search Console – unlimited per client account. LinkedIn Ads and TikTok Ads are planned. Fair warning: if your stack needs more exotic sources today, Supermetrics with its larger connector selection is the more flexible choice.
Looking for a Supermetrics alternative?
Currently in open alpha: every feature free, connect unlimited clients, no credit card required.
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