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MetricDash vs. Porter Metrics: Ready-Made Reporting Platform or Connectors + DIY?
Prices verified: July 2026 · All figures without warranty — the providers’ official pricing pages are authoritative
Porter Metrics isn't a standalone reporting tool — it's a connector provider: it brings your marketing data into Looker Studio (and Google Sheets), and you build and maintain the reports there yourself. MetricDash takes the opposite approach: a ready-made reporting platform where everything sits in one view per client. Building dashboards is off the table entirely.
On paper, Porter Metrics is significantly cheaper: 10 clients cost about $50–80/month there, versus €302/month at MetricDash. The catch: at Porter, you pay the difference in work hours — setting up, maintaining, and fixing Looker Studio reports, for every client individually. So the fair comparison isn't price against price, it's connector + DIY against a ready-made platform.
In short: if you're proficient with Looker Studio and budget the time for it, Porter is a fair, affordable tool. If you want reporting to simply run — including client portals with dedicated logins, budget alerts, and automatic report emails — MetricDash is the more complete solution. All prices as of July 2026.
MetricDash vs. Porter Metrics at a glance
| MetricDash | Porter Metrics | |
|---|---|---|
| Pricing model | Per client account, with unlimited data sources per client — never per connection or dashboard. Ready-made reporting platform included. | Per connected account (sliding scale: ~$8/account at small volumes down to ~$2 from 400+ accounts). Connectors only — you build the reporting yourself in Looker Studio. |
| Entry price | Free €0 · Pro €49/month · Agency from €99/month (3 client accounts included). Launch pricing, as of July 2026. | From $15/month (as of July 2026). |
| Cost at 10 clients | €302/month — full platform with portals, alerts, and automatic reports. | About $50–80/month — connectors only. You build and maintain the 10 Looker Studio reports yourself. |
| Cost at 30 clients | €682/month, everything included. | About $100–180/month — plus ongoing work hours for 30 self-built reports. |
| Free plan & trial | Free plan €0 (1 client account, 30 days of history, manual report links). 14-day free trial, no credit card. Currently open alpha: everything's free. | Free forever (3 Meta Ads accounts, 30 days of data history). 14-day full-featured trial, then automatic downgrade to Free. |
| Client portal | Client portals with dedicated logins for your clients (Agency plan). | Not available — you share self-built Looker Studio reports via link. |
| Budget alerts & anomaly detection | Alerts at 80% and 100% of budget plus spend anomaly detection, included. | Not available — connectors move data, they don't monitor anything. |
| Lead tracking | Webhook-based lead tracking with cost per lead, included. | Not available. |
| Source / account limit | Unlimited data sources per client account — Google Ads (incl. MCC), Meta Ads, GA4, and Search Console cost nothing extra. | Every connected account counts and costs. A client with multiple sources takes up multiple paid accounts. |
| Currency & cancellation | Prices in euros — no exchange-rate swings. Cancel monthly, trial with no credit card. | Prices in US dollars. We have no verified information on cancellation terms — check the pricing page before signing up. |
Feature-by-feature comparison
| MetricDash | Porter Metrics | |
|---|---|---|
| Ready-made dashboards, zero setup | connector only — dashboards get built in Looker Studio | |
| Client portals with their own login | on the Agency plan | |
| Automated report emails | via Looker Studio | |
| Shareable report links with your logo | via Looker Studio | |
| Budget alerts (80% / 100%) | ||
| Ad spend anomaly detection | ||
| Lead tracking with cost per lead | ||
| PageSpeed monitoring | ||
| Every feature on every paid plan | client portals on the Agency plan only | |
| Billing in euros |
✓ included · − partial or limited · ✕ not offered. Assessment based on Porter Metrics’s public product and pricing pages, as of July 2026 — without warranty.
Where Porter Metrics gets structurally expensive or impractical
You build the reports yourself — and maintain them forever
Porter Metrics only delivers the data pipe into Looker Studio. Report design, metric selection, charts breaking after field changes, per-client tweaks: all your work hours. At 10, 20, or 30 clients, the cheap connector quickly turns into a permanent maintenance job. At MetricDash, everything sits ready-made in one view per client — there's simply nothing to build.
No client portal, no logins for clients
Your clients don't get their own access with Porter — you send Looker Studio links and manage sharing yourself. MetricDash offers client portals with dedicated logins on the Agency plan: your clients log in and see their numbers live.
Nobody watches your budgets
Connectors move data, nothing more. Whether a client's budget is 100% burned or spend suddenly spikes, you won't notice at Porter until you check the report yourself. MetricDash automatically warns you at 80% and 100% of budget and detects spend anomalies — plus lead tracking with cost per lead, which Porter doesn't offer at all.
You pay per connected account
Porter bills per account (from $15/month, sliding scale ~$8 down to ~$2 per account, as of July 2026). A client with Google Ads, Meta Ads, GA4, and Search Console takes up four paid accounts. MetricDash bills per client — with unlimited data sources per client account. Connecting one more source never costs extra.
What MetricDash does differently
Ready-made view instead of a dashboard construction site
Connect Google Ads (incl. MCC), Meta Ads, GA4, and Search Console — done. All metrics sit normalized and in real time in one view per client. No Looker Studio, no templates, no maintenance.
Client portals with dedicated logins
On the Agency plan, every client gets their own login and sees their numbers live at any time. Instead of sending report links, you give your clients a portal — it looks more professional and cuts down on follow-up questions.
Reporting runs automatically
Report emails go out on schedule, and shareable report links (snapshots, valid for 30 days) are created in seconds. The monthly reporting marathon disappears — at Porter, it stays your job.
Alerts, anomaly detection, and lead tracking included
Budget alerts at 80%/100%, spend anomaly detection, and webhook-based lead tracking with cost per lead are all part of the platform. Plus team & roles and PageSpeed monitoring — things a pure connector provider structurally can't deliver.
One price per client, in euros, predictable
Agency from €99/month with 3 client accounts, then €29/account (accounts 4–10) and €19 from the 11th onward — with unlimited data sources per client. 10 clients = €302, 20 = €492, 30 = €682/month. No USD exchange rates, no surprises when connecting new sources.
When Porter Metrics is the better choice
- You live in Looker Studio and want to stay there: if your agency has already built its own Looker Studio reports and maintenance is already budgeted, Porter is the cheapest way to get data in — 10 clients from about $50–80/month versus €302 at MetricDash (as of July 2026). Worth it as long as you don't count your own build time, or already have a Looker Studio expert on the team.
- You mainly need Meta Ads and want to start free forever: Porter's free-forever plan covers 3 Meta Ads accounts (30 days of history) — an honest free offer for a mini agency with purely Meta clients.
- You want full design freedom per client: in Looker Studio, you control every pixel — your own layouts, your own chart types, individual reports per client. MetricDash deliberately delivers a ready-made, uniform view; if you want to sell custom-tailored report designs, Porter + Looker Studio serves you better.
FAQ
Is MetricDash free?
Right now, yes: MetricDash is in open alpha, and every feature is free to use. After that, there's a permanent free plan (€0, 1 client account, 30 days of data history, manual report links, MetricDash branding), plus Pro for €49/month and Agency from €99/month — each with a 14-day free trial, no credit card required (launch pricing, as of July 2026).
What's the core difference between MetricDash and Porter Metrics?
Porter Metrics is a connector provider: it transports data into Looker Studio and Google Sheets, and you build the reporting yourself. MetricDash is a ready-made reporting platform: connect your sources, and everything sits in one view per client — including client portals, automatic reports, budget alerts, and lead tracking. So you're not comparing two reporting tools, you're comparing connector + DIY against a complete solution.
How do I switch from Porter Metrics to MetricDash?
There's nothing to migrate in the classic sense: MetricDash pulls data directly from Google Ads (incl. MCC/manager accounts), Meta Ads, GA4, and Search Console. You connect your accounts, and the per-client view is ready — you don't need to rebuild your Looker Studio reports. The easiest approach is to run both tools in parallel during the 14-day trial (or the current alpha) and cancel Porter once everything fits.
Isn't Porter Metrics much cheaper?
On pure tool price, yes: 10 clients cost about $50–80/month at Porter, versus €302/month at MetricDash (as of July 2026). But Porter only delivers the connectors — report building, maintenance, and repairs in Looker Studio come on top as work hours, month after month, per client. Just a few hours of Looker Studio maintenance a month, at your agency rate, will cost you more than the price difference.
Which integrations does MetricDash offer?
Google Ads (including MCC/manager accounts), Meta Ads, Google Analytics 4, and Google Search Console — unlimited sources per client account with no surcharge. LinkedIn Ads and TikTok Ads are planned. If you need more exotic sources today, connector providers like Porter may offer more choice — but without ready-made reporting.
Do my clients get their own access?
Yes, on the Agency plan: client portals with dedicated logins — your clients see their numbers live at any time. Alternatively or additionally, there are scheduled automatic report emails and shareable report links (snapshots, valid for 30 days). At Porter Metrics, none of that exists — there, you share self-built Looker Studio reports.
Looking for a Porter Metrics alternative?
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