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MetricDash vs. Funnel.io: Flat Price Per Client Instead of a Flexpoint Counter
Prices verified: July 2026 · All figures without warranty — the providers’ official pricing pages are authoritative
Funnel.io and MetricDash solve different problems — and you should know that before buying either tool. Funnel is a data pipeline (ETL): it collects marketing data from 600+ sources and pushes it into Looker Studio, Google Sheets, or a data warehouse. You typically still have to build the reporting interface for your clients yourself afterward — Funnel's own dashboards are a minor add-on.
MetricDash is the opposite: a ready-made reporting view per client — Google Ads, Meta Ads, GA4, and Search Console in one dashboard, with nothing for you to build. Plus client portals with dedicated client logins, scheduled automatic report emails, and budget alerts.
The biggest difference is price. Funnel bills using "Flexpoints" — every connector, every account, and every output destination consumes allowance, and there's no public price list per Flexpoint. For an agency with 10 clients, estimates put you at roughly $1,900–2,800 a month (as of July 2026). At MetricDash, it's €302 — fixed, per client, no annual contract.
MetricDash vs. Funnel.io at a glance
| MetricDash | Funnel.io | |
|---|---|---|
| Pricing model | Fixed price per client account — never per data source, connection, or dashboard | Plan tier + usage-based "Flexpoints" (connector 50 FP, platform account 5 FP, Looker Studio destination 150 FP); no public Flexpoint price list |
| Entry price | Pro €49/month; Agency from €99/month incl. 3 client accounts (launch pricing, as of July 2026) | Agency Standard from $300/month, Agency Advanced from $600/month — both with annual billing (as of July 2026) |
| Price at 10 clients | €302/month (Agency plan) | Estimated at roughly $1,900–2,800/month — an estimate, since Funnel doesn't publish a Flexpoint price list (as of July 2026) |
| Price at 30 clients | €682/month (Agency plan) | Estimated at roughly $5,500–8,500/month, in practice usually an individually negotiated annual enterprise contract (as of July 2026) |
| Free plan / trial | Free plan (1 client account) + 14-day free trial, no credit card; currently fully free during the open alpha | No free plan (reportedly discontinued for new customers since Dec. 2025); no trial advertised on the pricing page |
| Client portal & report branding | Yes — dedicated logins for clients on the Agency plan; reports carry your agency logo | Only basic dashboards — the client-facing view is typically built and maintained by you (e.g., in Looker Studio) |
| Budget alerts & anomalies | Yes — alerts at 80%/100% of budget + spend anomaly detection included | No — no budget alerting for client accounts, the focus is on the data pipeline |
| Data source limit | Unlimited data sources per client account — included in the price | Every source consumes Flexpoints (50 FP per connector); Agency Standard is additionally capped at 121 connectors |
| Currency & billing | Euros, monthly billing | US dollars; the "starting at" prices explicitly apply to annual billing |
| Cancellation | Monthly plans, no annual contract | Annual billing is standard; monthly payment is reportedly pricier per third-party sources, exact difference not published |
Feature-by-feature comparison
| MetricDash | Funnel.io | |
|---|---|---|
| Ready-made dashboards, zero setup | basic dashboards — the core product is the data hub | |
| Client portals with their own login | on the Agency plan | |
| Automated report emails | ||
| Shareable report links with your logo | dashboard sharing | |
| Budget alerts (80% / 100%) | ||
| Ad spend anomaly detection | ||
| Lead tracking with cost per lead | ||
| PageSpeed monitoring | ||
| Every feature on every paid plan | client portals on the Agency plan only | Flexpoints plus plan tiers |
| Billing in euros |
✓ included · − partial or limited · ✕ not offered. Assessment based on Funnel.io’s public product and pricing pages, as of July 2026 — without warranty.
Where Funnel.io gets structurally expensive or impractical
Flexpoints: a bill you can't predict
According to Funnel's own documentation, every connector costs 50 Flexpoints, every platform account 5, every Looker Studio connection 150. What a Flexpoint costs in dollars, Funnel doesn't publish — capacity is topped up in 100-point blocks, at prices that "vary by plan." So you can neither calculate your cost per client nor pass it on cleanly. A documented example from Funnel's own help center: a setup with 2 connectors, 4 accounts, and 1 Looker Studio destination reportedly used up 390 of the 400 Flexpoints in the entry-level allowance — noticeably more than the plain list values (270 FP) would suggest, and about the equivalent of a single small client. That's exactly the point: you only see what your setup really consumes once you're in the account.
You buy a pipeline — client reporting is still missing
Funnel delivers data, not client communication. There are no client portals, no client logins, no automatic report emails, and no budget alerts. Funnel's own dashboards are basic views — you typically build the client reporting yourself, usually a Looker Studio dashboard per client that needs upkeep. That work time comes on top of the Funnel bill.
No free entry point, unsettled pricing
The free plan was reportedly discontinued for new customers in December 2025, and a trial isn't advertised on the official pricing page (as of July 2026). According to third-party sources, the entry price has changed at least three times in 2025/26 ($400 → $200 → currently $300). Real Funnel contracts, per Vendr transaction data, average around $73,500 a year — that's enterprise territory, not the benchmark for a small agency.
The affordable agency tier is heavily stripped down
Agency Standard (from $300/month, billed annually) includes no export destinations at all — no BigQuery, no Snowflake — and only 121 of the 600+ connectors. That leaves out exactly what you'd buy a data pipeline for in the first place. Full functionality only starts at Agency Advanced from $600/month, and Measurement costs extra there as an add-on.
What MetricDash does differently
Fixed price per client — calculable down to the euro, in advance
Agency from €99/month with 3 client accounts included, then €29 per account (accounts 4–10), and €19 from the eleventh onward. 10 clients = €302, 20 clients = €492, 30 clients = €682 per month (launch pricing, as of July 2026). No Flexpoints, no usage metering, no end-of-month surprises — you can bake the price per client straight into your retainers.
Unlimited data sources per client, no surcharge
At Funnel, every connector consumes 50 Flexpoints and every output destination 150. At MetricDash, you connect as many sources as you need per client account — Google Ads (incl. MCC manager accounts), Meta Ads, GA4, Search Console — with no change in price. You pay per client, never per connection, source, or dashboard.
Ready-made client view instead of a Looker Studio build site
Everything in one view per client, with normalized metrics across every channel. You don't build dashboards or maintain templates — connecting accounts is enough. Reports go out automatically via scheduled email or as a shareable report link (snapshot, valid for 30 days) straight to the client.
Client portals, alerts, and lead tracking included
On the Agency plan, your clients get dedicated logins and see their numbers live in the client portal. Budget alerts at 80% and 100% plus spend anomaly detection warn you before the client calls. Plus webhook-based lead tracking with cost per lead, team and role management, and PageSpeed monitoring — things you'd have to build or buy separately with Funnel.
Risk-free start, in euros, no annual contract
14-day free trial, no credit card, a permanent free plan for one client account — and right now, during the open alpha, everything is even free. Billing is monthly, in euros. Funnel's "starting at" prices, by contrast, apply to annual billing in US dollars — with exchange-rate risk and an annual commitment.
When Funnel.io is the better choice
- You need a data warehouse and your own data models: if your agency wants to own data in BigQuery or Snowflake, transform it via a data hub, and model it for your own analyses, Funnel is the right tool. MetricDash is a reporting tool, not an ETL platform — it doesn't export to warehouses.
- You need niche connectors: on the Advanced tier, Funnel connects 600+ sources, from Amazon Ads to CRM systems. MetricDash currently covers Google Ads, Meta Ads, GA4, and Search Console (LinkedIn Ads and TikTok Ads are planned). If your clients run mostly on exotic channels, this won't be enough for you.
- Your reporting layer already exists and should stay: if you have Looker Studio or Power BI reports you've maintained for years and just need a stable data feed, Funnel plays to its strength — BI-agnostic output to Looker Studio, Sheets, Excel, and more. MetricDash replaces the visualization layer; if you want to keep yours, you don't need it replaced.
FAQ
Is MetricDash free?
Right now, yes: MetricDash is in open alpha, and every feature is free to use. After launch, there's a permanent free plan (1 client account, 30 days of data history, manual report links, MetricDash branding). Paid plans start at €49/month (Pro) or €99/month (Agency) — each with a 14-day free trial, no credit card required.
What does Funnel.io really cost an agency with 10 clients?
There's no solid number, because Funnel doesn't publish a Flexpoint price list. Working out a typical setup — one workspace per client with 4 connectors, 4 platform accounts, and one Looker Studio destination — comes to roughly 370 Flexpoints per client and an estimated $1,900–2,800 a month for 10 clients (as of July 2026, estimate based on Funnel's official Flexpoint values). Third-party sources report real agency invoices ranging from $2,000 to $6,000 monthly. For comparison: MetricDash costs €302/month for 10 clients.
Do I still need Looker Studio with MetricDash?
No. MetricDash is itself the reporting interface: a ready-made view per client with normalized metrics from Google Ads, Meta Ads, GA4, and Search Console. You don't build dashboards or maintain templates. Reports go out as automatic scheduled emails or as shareable snapshot links (valid for 30 days) directly to the client — on the Agency plan, additionally through client portals with dedicated client logins.
How do I switch from Funnel.io to MetricDash?
There's nothing to migrate in the classic sense: MetricDash pulls data directly from Google Ads (also via MCC manager accounts), Meta Ads, GA4, and Search Console — you simply reconnect the accounts. Paid plans give you full data history (a 12-month view plus a free custom date-range picker). The easiest approach is to run both tools in parallel during the 14-day trial and decide afterward.
Does MetricDash have as many data sources as Funnel.io?
No, and that's deliberate. Funnel, as an ETL platform, connects 600+ sources. MetricDash focuses on the core stack of small and mid-sized agencies: Google Ads, Meta Ads, Google Analytics 4, and Google Search Console — LinkedIn Ads and TikTok Ads are planned. If your clients run mostly on these channels, you get everything in one view without paying per connector.
What are Flexpoints — and why are they a problem for small agencies?
Flexpoints are Funnel's internal usage unit: a connector costs 50, a platform account 5, a Looker Studio or dashboard destination 150, a warehouse destination 300. Every plan starts with at least 400 Flexpoints; top-ups come in 100-point blocks at prices that, per the provider, "vary by plan" and aren't published. The problem: your costs grow with every client and every source, but aren't calculable in advance — making them hard to pass on in client pricing. MetricDash instead bills a fixed price per client account, with unlimited data sources included.
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