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MetricDash vs. Whatagraph: The Honest Comparison for Agencies
If you're looking for a Whatagraph alternative, the reason is usually the same: price. Whatagraph has streamlined its pricing – as of July 2026, the official pricing page lists only two plans: Max from €699/month (50+ credits) and Prime ("contact us for pricing," 100+ credits). Both are billed annually only. The former cheap entry via the Go plan (€199, 20 credits) has been dropped entirely – the entry point now starts at €699/month, i.e. €8,388 prepaid for the year.
MetricDash calculates fundamentally differently: you pay per client account, not per connected data source. Every client can have unlimited sources – Google Ads, Meta Ads, GA4, Search Console – with no change in price. The honest contrast: MetricDash starts at €99/month and you can cancel monthly; Whatagraph starts at €8,388 prepaid for the year. Concretely: 30 clients cost €682/month at MetricDash. At Whatagraph, 30 clients with a realistic 3–4 sources each puts you at roughly 90–120 credits – that exceeds Max's 50 credits and falls into the Prime plan, whose price is only quoted on request.
On this page, we break down both models transparently – with numbers from the official pricing pages (as of July 2026). And because no tool is right for every agency, we'll also tell you honestly when Whatagraph remains the better choice. By the way: MetricDash is currently fully free to use during the open alpha.
The key differences at a glance
MetricDash vs. Whatagraph at a glance
| MetricDash | Whatagraph | |
|---|---|---|
| Pricing model | Per client account – unlimited data sources per client included | Credit-based: 1 credit = 1 connected data-source account |
| Entry price (paid plan) | Pro €49/month (1 account), Agency from €99/month (3 accounts included) | Max from €699/month (50+ credits) – annual billing only (€8,388/year) |
| Cost at 10 clients | €302/month (Agency plan) | €699/month (Max): 10 clients × 4 sources = 40 credits, fits within Max's 50 credits |
| Cost at 30 clients | €682/month | 90–120 credits → Prime plan, price on request only |
| Free tier & test | Permanent free plan (1 client account); currently fully free during the open alpha, no credit card | No free plan anymore – per the pricing page, just two paid plans (Max, Prime), as of July 2026 |
| Client portal & report branding | From Agency (€99/month): dedicated logins for clients plus report pages with your agency logo | White-label in the Max plan (€699/month) – which is also the cheapest plan |
| Budget monitoring & alerts | Included: alerts at 80%/100% of monthly budget + spend anomaly detection | Not a core feature – Whatagraph is primarily a reporting tool |
| Data source limit | Unlimited per client account – you never pay per connection or dashboard | Every connected source consumes 1 credit – the sources are the limit |
| Billing | In euros, monthly billing | In euros, annual payment only (a full year prepaid) |
| Cancellation | Cancel monthly | Annual contract |
Feature-by-feature comparison
| MetricDash | Whatagraph | |
|---|---|---|
| Ready-made dashboards, zero setup | templates — you build it yourself | |
| Client portals with their own login | on the Agency plan | Max plan only, from €699/month |
| Automated report emails | ||
| Shareable report links with your logo | ||
| Budget alerts (80% / 100%) | KPI alerts on top-tier plans only | |
| Ad spend anomaly detection | ||
| Lead tracking with cost per lead | ||
| PageSpeed monitoring | ||
| Every feature on every paid plan | client portals on the Agency plan only | |
| Billing in euros |
✓ included · − partial or limited · ✕ not offered. Assessment based on Whatagraph’s public product and pricing pages, as of July 2026 — without warranty.
Where Whatagraph gets structurally expensive or impractical
The cheap entry is gone – it now starts at €699/month
Until recently, you could get started with Whatagraph on the Go plan for €199/month (20 credits). That tier has been dropped entirely: as of July 2026, Max at €699/month is the cheapest paid plan. If you want to start small, you still pay the full Max price – and because billing is annual only, that's €8,388 upfront before you send your first report.
An annual contract is mandatory – there's no monthly option
Whatagraph bills both plans annually only; there's no monthly payment. On the Max plan, that means at least €8,388 committed upfront; on Prime, correspondingly more. If you lose a major client mid-year, you keep paying for credits you no longer need. For small agencies with a fluctuating client base, that's a real cash-flow risk.
Only two tiers – with a pricing black box in between
Since the streamlining, there are only Max (€699/month, 50+ credits) and Prime (100+ credits, "contact us for pricing"). To be fair, within Max you get 50 credits included with no add-on math – but what a single credit beyond that costs, Whatagraph doesn't publish. If you land between 50 and 100 credits, you're in custom-pricing territory with no public price; above Max, your costs are hard to calculate in advance (as of July 2026).
White-label is only available from €699/month
Reports and portals under your own brand are included in Whatagraph's Max plan – but that starts at €699/month and is at the same time the cheapest plan. There's no lower tier anymore to start out branded. For smaller agencies that want to present themselves professionally to clients, that's a high barrier to entry.
What MetricDash does differently
You pay per client – never per data source
At MetricDash, every client account has unlimited data sources. Connecting Google Ads (including via MCC manager accounts), Meta Ads, GA4, and Search Console for the same client? Costs exactly €0 extra. Your bill is predictable: 10 clients = €302/month, 20 clients = €492, 30 clients = €682 – no credit math before every onboarding.
Cancel monthly instead of an annual contract
No upfront commitment worth thousands of euros. As your agency grows, you pay per additional client account (€29/account for accounts 4–10, €19 from the 11th onward). If it shrinks, your bill drops right along with it the next month. At Whatagraph, you're locked into a credit tier for a year.
No dashboards to build – everything in one view per client
MetricDash shows real-time dashboards with normalized metrics across every platform – automatically, in one view per client. You spend your time on client work, not report design, and see immediately how each client is performing.
Client portals from €99 instead of white-label only from €699
Your clients get their own logins and see their numbers themselves – already on the Agency plan from €99/month. Plus: scheduled automatic report emails and shareable report links as frozen snapshots (valid for 30 days) – the report pages carry your agency logo. At Whatagraph, white-label is reserved for the Max plan starting at €699/month.
More than reporting: alerts, anomalies, leads, PageSpeed
MetricDash speaks up before the client calls: budget alerts at 80% and 100% of monthly budget, spend anomaly detection, webhook-based lead tracking, and PageSpeed monitoring are included. Plus team and role management for your agency.
When Whatagraph is the better choice
- You need many ad channels beyond Google Ads and Meta Ads. MetricDash currently covers 10+ integrations – Google Ads, Meta Ads, Microsoft Advertising, GA4, Search Console, plus the privacy-analytics tools Plausible, Umami, Rybbit, Matomo, Pirsch, and Fathom; LinkedIn Ads and TikTok Ads are planned but not yet available. If your reporting already has to cover many more ad platforms today – or you value Whatagraph's positioning around governed, audited data quality – Whatagraph as an established premium tool is the safer choice.
- You want freely designable, individual reports. Whatagraph is known for beautiful, flexibly designed reports. MetricDash deliberately favors a standardized view per client – fast and low-maintenance, but not for agencies that want to build every report layout pixel-perfect themselves.
- You have a large team and produce a lot of reports. Unlimited users and unlimited reports are among Whatagraph's real strengths, and the Max plan includes 50 credits with no add-on math. If your budget can absorb €699+ per month and many people work in the tool simultaneously, you get a mature enterprise setup there.
FAQ
What does Whatagraph cost?
As of July 2026 (official pricing page), there are only two plans left: Max from €699/month with 50+ credits (including white-label) and Prime with 100+ credits on request only. The former Go plan (€199, 20 credits) has been discontinued. One credit equals one connected data-source account. Both plans are billed annually only – on the Max plan, that's €8,388 upfront. What a single credit beyond 50 costs, Whatagraph does not publish.
What does MetricDash cost compared to Whatagraph?
MetricDash's Agency plan costs from €99/month with 3 client accounts included, then €29 per account (accounts 4–10) and €19 from the 11th account onward – with unlimited data sources per client. Concretely: 10 clients = €302/month, 20 clients = €492, 30 clients = €682. By comparison: at Whatagraph, Max is the entry plan at €699/month – 10 clients with 4 sources (40 credits) fit inside it, but 30 clients (roughly 120 credits) require the Prime plan, whose price is only quoted on request. Both with an annual contract (as of July 2026).
Is MetricDash free?
There's a permanently free plan with 1 client account, 30 days of data history, manual report links, and MetricDash branding. And right now, we're in open alpha: during this phase, MetricDash is fully free to use, no credit card.
How do I switch from Whatagraph to MetricDash?
The switch is straightforward because there's nothing to rebuild: you create your client accounts and connect each client's data sources (Google Ads, Meta Ads, GA4, Search Console). Dashboards appear automatically – MetricDash shows everything in one view per client. Important, given Whatagraph's annual contract: check your remaining term and try MetricDash in parallel, either on the free plan or during the open alpha, before your contract runs out.
Why is Whatagraph so much more expensive than MetricDash?
It comes down to the pricing model, not just the price tag: Whatagraph calculates credits per connected data-source account. A typical agency connects 3–4 sources per client – so every client costs 3–4 credits. The cheapest plan (Max) starts at €699/month with 50 credits, above that you move into the Prime plan (100+ credits, price on request). MetricDash bills per client account with unlimited sources, so costs grow linearly and predictably – and the entry point is €99/month instead of €699/month with an annual contract.
Can I send branded reports to my clients with MetricDash?
Yes. Your report pages carry your agency logo – on paid plans with no "powered by MetricDash" mention. On the Agency plan, your clients additionally get their own logins to client portals and can check their numbers themselves at any time. Plus scheduled automatic report emails and shareable report links – frozen snapshots that stay valid for 30 days. At Whatagraph, white-label is only available on the Max plan starting at €699/month (as of July 2026).
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