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MetricDash vs. Whatagraph: The Honest Comparison for Agencies
Prices verified: July 2026 · All figures without warranty — the providers’ official pricing pages are authoritative
If you're looking for a Whatagraph alternative, the reason is usually the same: price. Whatagraph starts at €199/month (Go, 20 credits) – and only with annual billing. Once your agency grows, it gets steep fast: the next plan (Max) starts at €699/month, after that it's "contact us for pricing." Nothing in between (as of July 2026, official pricing page).
MetricDash calculates fundamentally differently: you pay per client account, not per connected data source. Every client can have unlimited sources – Google Ads, Meta Ads, GA4, Search Console – with no change in price. Concretely: 30 clients cost €682/month at MetricDash, cancel anytime. At Whatagraph, 30 clients with a realistic 3–4 sources each puts you at 90–120 credits – squarely in custom-pricing territory, estimated at €1,000–1,500+ per month, with an annual contract.
On this page, we break down both models transparently – with numbers from the official pricing pages (as of July 2026). And because no tool is right for every agency, we'll also tell you honestly when Whatagraph remains the better choice. By the way: MetricDash is currently fully free to use during the open alpha.
MetricDash vs. Whatagraph at a glance
| MetricDash | Whatagraph | |
|---|---|---|
| Pricing model | Per client account – unlimited data sources per client included | Credit-based: 1 credit = 1 connected data-source account |
| Entry price (paid plan) | Pro €49/month (1 account), Agency from €99/month (3 accounts included) | Go €199/month (20 credits) – annual billing only |
| Cost at 10 clients | €302/month (Agency plan) | From €699/month (Max): 10 clients × 3–4 sources = 30–40 credits, more than Go provides |
| Cost at 30 clients | €682/month | 90–120 credits → custom quote, estimated €1,000–1,500+/month |
| Free tier & test | Permanent free plan (1 client account) + 14-day free trial, no credit card; currently fully free during the open alpha | Free plan with 5 credits – enough for 1–2 clients |
| Client portal & report branding | From Agency (€99/month): dedicated logins for clients plus reports with your agency logo | White-label only from Max (€699/month) onward |
| Budget monitoring & alerts | Included: alerts at 80%/100% of monthly budget + spend anomaly detection | Not a core feature – Whatagraph is primarily a reporting tool |
| Data source limit | Unlimited per client account – you never pay per connection or dashboard | Every connected source consumes 1 credit – the sources are the limit |
| Billing | In euros, monthly billing | In euros, but effectively annual payment only (a full year prepaid) |
| Cancellation | Cancel monthly | Annual contract |
Feature-by-feature comparison
| MetricDash | Whatagraph | |
|---|---|---|
| Ready-made dashboards, zero setup | templates — you build it yourself | |
| Client portals with their own login | on the Agency plan | Max plan only, from €699/month |
| Automated report emails | ||
| Shareable report links with your logo | ||
| Budget alerts (80% / 100%) | KPI alerts on top-tier plans only | |
| Ad spend anomaly detection | ||
| Lead tracking with cost per lead | ||
| PageSpeed monitoring | ||
| Every feature on every paid plan | client portals on the Agency plan only | |
| Billing in euros |
✓ included · − partial or limited · ✕ not offered. Assessment based on Whatagraph’s public product and pricing pages, as of July 2026 — without warranty.
Where Whatagraph gets structurally expensive or impractical
A single new client can cost you €500/month more
The credit model punishes growth at the plan boundaries: a new client with 3–4 data sources consumes 3–4 credits. If you're close to the limit on the Go plan (20 credits, €199/month), a single additional client onboarding pushes you into the Max plan starting at €699/month. That's a jump of +€500/month – or +€6,000 a year – for one onboarding. There are no published tiers between Go and Max (as of July 2026).
An annual contract is effectively mandatory
Whatagraph only bills annually. On the Go plan, that means a €2,388 upfront commitment; on the Max plan, at least €8,388 per year. If you lose a major client mid-year, you keep paying for credits you no longer need. For small agencies with a fluctuating client base, that's a real cash-flow risk.
Steep plan jumps with no steps in between
€199/month (Go), then €699/month (Max), then "contact us" (Prime, 100+ credits). There's a gap between 20 and 50 credits with no published price – if you need 25 or 35 credits, you still pay the full Max price. Your costs don't grow with your agency, they jump.
White-label only from €699/month
Reports and portals under your own brand aren't available at Whatagraph until the Max plan, starting at €699/month. For smaller agencies that want to present themselves professionally to clients, that's a high bar – white-label is a premium feature there, not a standard one.
What MetricDash does differently
You pay per client – never per data source
At MetricDash, every client account has unlimited data sources. Connecting Google Ads (including via MCC manager accounts), Meta Ads, GA4, and Search Console for the same client? Costs exactly €0 extra. Your bill is predictable: 10 clients = €302/month, 20 clients = €492, 30 clients = €682 – no credit math before every onboarding.
Cancel monthly instead of an annual contract
No upfront commitment worth thousands of euros. As your agency grows, you pay per additional client account (€29/account for accounts 4–10, €19 from the 11th onward). If it shrinks, your bill drops right along with it the next month. At Whatagraph, you're locked into a credit tier for a year.
No dashboards to build – everything in one view per client
MetricDash shows real-time dashboards with normalized metrics across every platform – automatically, in one view per client. You spend your time on client work, not report design, and see immediately how each client is performing.
Client portals from €99 instead of white-label only from €699
Your clients get their own logins and see their numbers themselves – already on the Agency plan from €99/month. Plus: scheduled automatic report emails and shareable report links as frozen snapshots (valid for 30 days) – the report pages carry your agency logo. At Whatagraph, white-label is reserved for the Max plan starting at €699/month.
More than reporting: alerts, anomalies, leads, PageSpeed
MetricDash speaks up before the client calls: budget alerts at 80% and 100% of monthly budget, spend anomaly detection, webhook-based lead tracking, and PageSpeed monitoring are included. Plus team and role management for your agency.
When Whatagraph is the better choice
- You need channels beyond Google Ads, Meta Ads, GA4, and Search Console. MetricDash currently covers exactly these four integrations – LinkedIn Ads and TikTok Ads are planned but not yet available. If your reporting already has to cover many more platforms today, Whatagraph as an established premium tool is the safer choice.
- You want freely designable, individual reports. Whatagraph is known for beautiful, flexibly designed reports. MetricDash deliberately favors a standardized view per client – fast and low-maintenance, but not for agencies that want to build every report layout pixel-perfect themselves.
- You have a large team and produce a lot of reports. Unlimited users and unlimited reports are among Whatagraph's real strengths. If your budget can absorb €699+ per month and many people work in the tool simultaneously, you get a mature enterprise setup there.
FAQ
What does Whatagraph cost?
As of July 2026 (official pricing page): the Go plan costs €199/month with 20 credits, Max starts at €699/month with 50+ credits (including white-label), and Prime (100+ credits) is available on request only. One credit equals one connected data-source account. Important: Whatagraph only bills annually – on the Go plan, you pay €2,388 upfront. There's a free plan with 5 credits, enough for 1–2 clients.
What does MetricDash cost compared to Whatagraph?
MetricDash's Agency plan costs from €99/month with 3 client accounts included, then €29 per account (accounts 4–10) and €19 from the 11th account onward – with unlimited data sources per client. Concretely: 10 clients = €302/month, 20 clients = €492, 30 clients = €682. By comparison: at Whatagraph, 10 clients with 3–4 sources already require the Max plan starting at €699/month, and 30 clients need a custom quote – estimated at €1,000–1,500+ monthly, with an annual contract (as of July 2026).
Is MetricDash free?
There's a permanently free plan with 1 client account, 30 days of data history, manual report links, and MetricDash branding. You can try the paid plans free for 14 days, no credit card required. And right now, we're in open alpha: during this phase, MetricDash is fully free to use.
How do I switch from Whatagraph to MetricDash?
The switch is straightforward because there's nothing to rebuild: you create your client accounts and connect each client's data sources (Google Ads, Meta Ads, GA4, Search Console). Dashboards appear automatically – MetricDash shows everything in one view per client. Important, given Whatagraph's annual contract: check your remaining term and try MetricDash in parallel, either on the free plan or during the open alpha, before your contract runs out.
Why is Whatagraph so much more expensive than MetricDash?
It comes down to the pricing model, not just the price tag: Whatagraph calculates credits per connected data-source account. A typical agency connects 3–4 sources per client – so every client costs 3–4 credits, and the plan boundaries (20, 50+, 100+ credits) force expensive upgrades early. MetricDash bills per client account with unlimited sources, so costs grow linearly and predictably instead of jumping from €199 to €699.
Can I send branded reports to my clients with MetricDash?
Yes. Your reports carry your agency logo – on paid plans with no "powered by MetricDash" mention. On the Agency plan, your clients additionally get their own logins to client portals and can check their numbers themselves at any time. Plus scheduled automatic report emails and shareable report links – frozen snapshots that stay valid for 30 days. At Whatagraph, white-label is only available on the Max plan starting at €699/month (as of July 2026).
Looking for a Whatagraph alternative?
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