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MetricDash vs. DashThis: Pay Per Client, Not Per Dashboard
Prices verified: July 2026 · All figures without warranty — the providers’ official pricing pages are authoritative
Looking for a DashThis alternative because the dashboard math no longer adds up? You're not alone. DashThis is a good, simple tool with beautiful templates – but it bills per dashboard. And that's exactly where the problem starts for growing agencies: a client is rarely just one dashboard.
In practice, you often need separate dashboards per client for PPC, SEO, and social. One client becomes 2–3 paid dashboards, and your cost per client doubles or triples. MetricDash flips the model: you pay per client account – never per dashboard, connection, or data source. All of a client's numbers (Google Ads, Meta Ads, GA4, Search Console) automatically land in one view. The question 'how many dashboards do I need?' simply doesn't exist at MetricDash.
On this page, we compare both tools honestly: with real prices from the official pricing pages (as of July 2026), concrete math for 10 and 30 clients – and a fair section on when DashThis is still the better choice. By the way: MetricDash is currently fully free to use during the open alpha.
MetricDash vs. DashThis at a glance
| MetricDash | DashThis | |
|---|---|---|
| Pricing model | Per client account – one fixed price covers every data source and the complete view for a client | Per dashboard – every additional dashboard costs extra, around $25/dashboard on smaller packages (as of July 2026) |
| Entry price | Free plan for €0; Pro €49/month; Agency from €99/month with 3 client accounts included (launch pricing, as of July 2026) | About $44–54/month for 3 dashboards, depending on billing cycle (as of July 2026) |
| Cost at 10 clients | €302/month on the Agency plan – regardless of how many channels each client has | $139–250/month with just 1 dashboard per client; with 2–3 dashboards per client (PPC, SEO, social kept separate), quickly $269–499/month and up |
| Cost at 30 clients | €682/month – thanks to volume pricing: €29/account (accounts 4–10), €19 from the 11th account onward | 30+ dashboards already exceed the 25-dashboard package ($269–499/month); with multiple dashboards per client, correspondingly well above that |
| Free tier & trial | Permanently free plan (1 client account) plus 14 days to try the full version, no credit card | No free tier; 15-day trial |
| Client portal | Client portal with dedicated logins – clients see their numbers themselves, any time | No login-based client portal; dashboards are only shared via link |
| Budget monitoring & alerts | Alerts at 80% and 100% of monthly budget plus spend anomaly detection | No budget alerts |
| Data sources per client | Unlimited – Google Ads (incl. MCC), Meta Ads, GA4, and Search Console in one view, no surcharge | Many integrations, but metered via dashboards: more separate views mean more paid dashboards |
| Billing | In euros – predictable amounts with no exchange-rate swings | In US dollars – your actual cost in euros fluctuates with the exchange rate |
| Cancellation | Cancel monthly, no annual contract needed | Monthly or annual – the cheaper tiered pricing applies depending on billing cycle, usually with an annual commitment |
Feature-by-feature comparison
| MetricDash | DashThis | |
|---|---|---|
| Ready-made dashboards, zero setup | templates — set up a dashboard per client | |
| Client portals with their own login | on the Agency plan | |
| Automated report emails | ||
| Shareable report links with your logo | ||
| Budget alerts (80% / 100%) | ||
| Ad spend anomaly detection | ||
| Lead tracking with cost per lead | ||
| PageSpeed monitoring | ||
| Every feature on every paid plan | client portals on the Agency plan only | priced per dashboard |
| Billing in euros |
✓ included · − partial or limited · ✕ not offered. Assessment based on DashThis’s public product and pricing pages, as of July 2026 — without warranty.
Where DashThis gets structurally expensive or impractical
Dashboard metering: you don't know upfront what a client will cost
DashThis bills per dashboard – around $25/dashboard on smaller packages (as of July 2026). That sounds predictable, but it isn't: a single client often needs separate dashboards for PPC, SEO, and social in practice. One client becomes 2–3 paid dashboards, and your cost per client doubles or triples – from about $25 to $50–75 per month. The question 'what does client number 15 cost me?' can never be answered cleanly, because the answer depends on how the reporting is sliced, not on the number of clients.
No client portal – just shared dashboard links
With DashThis, you share dashboards via link. A real client portal, where your clients log in with their own account and check their numbers themselves at any time, doesn't exist. For agencies, that means: managing links, resending links, and missing out on the professional 'dedicated access with my agency' impression.
No budget alerts: overspent budgets only surface in the report
DashThis visualizes numbers but doesn't monitor them. If a Google Ads account has burned through its entire monthly budget by the 20th, you won't notice until someone actively checks the dashboard. There are no automatic warnings at 80% or 100% of budget or for unusual spend jumps – you have to watch that manually, for every client.
No free tier, billed in US dollars
After the 15-day trial, DashThis costs from about $44–54/month for 3 dashboards (as of July 2026) – there's no permanently free plan. Billing is in US dollars: your euro costs fluctuate with the exchange rate, and depending on your card, foreign-transaction fees come on top. Doubly impractical for small DACH agencies – no free entry point and no fixed, calculable euro amounts.
What MetricDash does differently
One price per client – the dashboard question doesn't exist
MetricDash shows everything for a client in one view: Google Ads (incl. MCC manager accounts), Meta Ads, GA4, and Search Console with normalized metrics across every platform. You don't build dashboards – and you don't pay for them either. One client account costs a fixed amount, whether the client uses one channel or five. Data sources are unlimited.
Client portal with dedicated logins
Your clients get their own access and see their real-time numbers themselves – instead of waiting for the next shared link or report. That saves 'can you send me the numbers real quick?' emails and looks noticeably more professional than a dashboard link.
Budget monitoring that actively warns you
MetricDash sounds the alarm before it gets expensive: automatic alerts at 80% and 100% of monthly budget plus spend anomaly detection. You find out about outliers before the client spots them in the report – not after.
Reports that send themselves
Scheduled automatic report emails and shareable report links as frozen snapshots (valid for 30 days). The monthly report goes out on time without anyone having to remember. On top of that: webhook-based lead tracking, team and role management, and PageSpeed monitoring – no surcharge.
Predictable euro costs that scale down
Agency plan from €99/month with 3 client accounts included, then €29/account (accounts 4–10) and €19 from the eleventh onward. Concretely: 10 clients = €302/month, 20 clients = €492, 30 clients = €682 (launch pricing, as of July 2026). In euros, cancel monthly, and calculable to the cent before every client conversation.
When DashThis is the better choice
- You need integrations beyond Google Ads, Meta Ads, GA4, and Search Console. DashThis comes with considerably more connectors – if you must report on, say, LinkedIn Ads or TikTok Ads today, you'll find it there already; at MetricDash, those integrations are only planned.
- You want to design dashboards freely. DashThis thrives on beautiful, pre-built templates and individually assembled views. MetricDash deliberately takes the other path: a fixed, normalized view per client – faster to set up, but less customizable.
- You manage only a few clients, each with exactly one reporting setup. If 3 dashboards in total are enough and template variety matters more to you than a client portal and budget alerts, DashThis's entry point at about $44–54/month (as of July 2026) is a solid setup.
FAQ
What does DashThis cost compared to MetricDash?
DashThis bills per dashboard: about $44–54/month for 3 dashboards, 10 dashboards run $139–250/month depending on billing, and 25+ dashboards cost $269–499/month (as of July 2026, per the official pricing page). MetricDash bills per client account: Agency plan from €99/month including 3 client accounts; 10 clients cost €302/month, 30 clients €682/month – regardless of how many data sources each client has.
Is MetricDash free?
There's a permanently free plan with one client account, 30 days of data history, manual report links, and MetricDash branding. You can try the paid plans free for 14 days, no credit card required. We're also currently running an open alpha in which MetricDash is fully free to use.
How many dashboards do I need per client at MetricDash?
None – you don't build any dashboards at MetricDash at all. All of a client's data sources (Google Ads, Meta Ads, GA4, Search Console) automatically come together in one view with normalized metrics. The question that's central at DashThis – 'how many dashboards does this client need?' – simply doesn't come up, and it never affects the price.
Can I switch from DashThis to MetricDash?
Yes, and the switch is straightforward, because your data doesn't live in DashThis but at Google, Meta, and co. You connect your accounts (Google Ads also as an MCC manager account), create your client accounts, and see the numbers directly in the view. With the 14-day free trial, you can run both tools side by side before you cancel DashThis.
What integrations does MetricDash have?
Google Ads (including MCC/manager accounts), Meta Ads, Google Analytics 4, and Google Search Console. LinkedIn Ads and TikTok Ads are planned. There's also webhook-based lead tracking and PageSpeed monitoring. If you must report on channels outside this set today, DashThis with its larger integration catalog is currently the better fit.
Do my clients get their own logins at MetricDash?
Yes. Every client gets their own access to the client portal and sees their real-time numbers themselves, any time. DashThis has no login-based client portal; there, dashboards are only shared via link.
Looking for a DashThis alternative?
Currently in open alpha: every feature free, connect unlimited clients, no credit card required.
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