vsMetricDash vs. AgencyAnalytics: The Honest Comparison for DACH Agencies
Prices verified: July 2026 · All figures without warranty — the providers’ official pricing pages are authoritative
Looking for an AgencyAnalytics alternative? Probably not because the tool is bad — AgencyAnalytics is the market leader in agency reporting, with 80+ integrations and mature white-label portals. The most common reasons to switch are different: billing in US dollars instead of euros, the cheapest price locked behind an annual contract, and features like budget anomaly alerts missing from the base plans.
MetricDash follows the same basic model — you pay per client, never per data source or dashboard — but it's built for agencies in the DACH region: prices in euros, budget alerts and lead tracking included, unlimited data sources per client account, and volume pricing that drops to €19 from the 11th client onward. Instead of building dashboards, you get a ready-made view per client with normalized metrics across Google Ads, Meta Ads, GA4, and Google Search Console.
Below, we work out exactly when switching pays off — and we'll also tell you honestly when AgencyAnalytics remains the better choice. Spoiler: at exactly 10 clients, AgencyAnalytics can even be slightly cheaper depending on the exchange rate. All prices as of July 2026. And right now, we're in open alpha — you can use MetricDash completely free.
MetricDash vs. AgencyAnalytics at a glance
| MetricDash | AgencyAnalytics | |
|---|---|---|
| Pricing model | Per client account: Agency plan €99/month including 3 client accounts, then €29 per account (accounts 4–10), and €19 from the 11th account onward | Per client/campaign: from about $20/client/month with annual billing, about $25 with monthly billing — the per-client price stays constant |
| Entry price | Free plan for €0, Pro €49/month, Agency from €99/month (launch pricing, as of July 2026) | No free plan; entry from about $20/client/month with annual billing (as of July 2026) |
| Cost at 10 clients | €302/month (€99 base + 7 × €29) | About $200–250/month — depending on the exchange rate and billing cycle, often somewhat cheaper than MetricDash |
| Cost at 30 clients | €682/month — from the 11th client onward, each account costs just €19 | About $600–750/month — no volume discount, the 30th client costs as much as the first |
| Free tier & trial | Permanent free plan (1 client account); 14-day free trial, no credit card; currently free to use in full during the open alpha | No free tier; 14-day trial, no credit card |
| Client portal & report branding | Yes — dedicated logins for clients, your clients see their numbers themselves; reports carry your agency logo | Yes — white-label and client portals exist and are mature |
| Budget alerts & anomaly detection | Included: alerts at 80% and 100% of monthly budget plus spend anomaly detection; plus lead tracking via webhook | Budget anomaly alerts not included in base plans; no webhook-based lead tracking |
| Data source limit | Unlimited data sources per client account — you pay per client, never per connection or dashboard | 80+ integrations available; billed per client or campaign |
| Billing | In euros — your price stays fixed, no exchange-rate swings, no foreign-currency fees | In US dollars — what shows up in euros on your card statement fluctuates with the exchange rate |
| Cancellation & commitment | Monthly pricing with no annual contract — the listed price applies to monthly billing | The cheapest price (about $20/client) requires annual billing; monthly billing costs about $25/client |
Feature-by-feature comparison
| MetricDash | AgencyAnalytics | |
|---|---|---|
| Ready-made dashboards, zero setup | ||
| Client portals with their own login | on the Agency plan | |
| Automated report emails | ||
| Shareable report links with your logo | ||
| Budget alerts (80% / 100%) | higher-tier plans only | |
| Ad spend anomaly detection | higher-tier plans only | |
| Lead tracking with cost per lead | ||
| PageSpeed monitoring | SEO site audit, no Core Web Vitals history | |
| Every feature on every paid plan | client portals on the Agency plan only | Launch plan is heavily stripped down |
| Billing in euros |
✓ included · − partial or limited · ✕ not offered. Assessment based on AgencyAnalytics’s public product and pricing pages, as of July 2026 — without warranty.
Where AgencyAnalytics gets structurally expensive or impractical
USD billing: your reporting budget swings with the dollar
AgencyAnalytics bills in US dollars. At 10 clients you pay about $200–250/month (as of July 2026) — how much that turns into in euros on your statement depends on the daily exchange rate, plus foreign-currency fees depending on your card. For an agency that calculates in euros and quotes client prices in euros, that's a structural source of uncertainty no feature can offset.
The advertised price only applies with an annual contract
The roughly $20/client/month rate only applies with annual billing. Pay monthly and it's about $25/client — around 25% more. At 30 clients, that's the difference between roughly $600 and roughly $750 per month, or about $1,800 a year. So you either commit for twelve months or pay the surcharge indefinitely — awkward if your client base fluctuates.
No volume discount: client 30 costs as much as client 1
AgencyAnalytics' per-client model scales linearly: about $20–25 per client, whether you manage 5 or 50 clients. At 30 clients you land at roughly $600–750/month. MetricDash drops the price to €19/account from the 11th client onward — the bigger your agency gets, the less you pay per client. At AgencyAnalytics, the per-unit price stays constant.
Budget alerts and lead tracking are missing from the base plans
Budget anomaly alerts aren't included in AgencyAnalytics' base plans, and webhook-based lead tracking doesn't exist at all. If you want to know when a Google Ads account blows through its monthly budget or spend suddenly spikes, you need extra tools or manual checks. At MetricDash, alerts at 80%/100% of monthly budget, anomaly detection, and lead tracking are included in every paid plan.
What MetricDash does differently
Euro pricing you can calculate to the cent
€302 at 10 clients is €302 — every month, no exchange rate, no foreign-currency fees. You can bake the reporting cost per client directly into your retainers: €29 for clients 4–10, €19 from client 11 onward (launch pricing, as of July 2026).
Everything included — per client, not per feature
Unlimited data sources per client account, budget alerts at 80%/100%, spend anomaly detection, webhook-based lead tracking, PageSpeed monitoring, automatic report emails, and shareable report links: with MetricDash you never have to check which plan unlocks which feature. One price per client, done.
The price per client drops as your agency grows
3 client accounts are already included in the Agency plan (€99), then €29 per account, and just €19 from the 11th client onward. Concretely: 10 clients = €302, 20 clients = €492, 30 clients = €682/month. The average price per client falls from just over €30 to under €23 — instead of staying flat like AgencyAnalytics' per-client model.
One ready-made view per client instead of building dashboards
Google Ads (including MCC manager accounts), Meta Ads, GA4, and Google Search Console all come together in one view per client — with normalized metrics across every platform. You don't build dashboards or maintain templates: connect your data sources, done. That saves exactly the setup time classic reporting tools cost you per client.
Start for free — currently entirely free
There's a permanent free plan (1 client account, 30 days of data history, manual report links) and a 14-day free trial with no credit card — AgencyAnalytics has no free tier. Plus, we're currently in open alpha: right now you can use MetricDash without limits, for free, and try it alongside your existing tool at your own pace.
When AgencyAnalytics is the better choice
- You need more than the four core integrations. AgencyAnalytics offers 80+ connections — SEO tools, call tracking, email marketing, and more. MetricDash currently covers Google Ads (including MCC), Meta Ads, GA4, and Google Search Console; LinkedIn Ads and TikTok Ads are planned but not yet available. If your reporting today depends on data sources beyond that, AgencyAnalytics is the safer choice.
- You have around 10 clients and can pay annually in USD. Then AgencyAnalytics costs about $200–250/month — depending on the exchange rate, somewhat less than MetricDash's €302 (as of July 2026). MetricDash's cost advantage only kicks in through the declining tier from the 11th client onward, the included features, and predictable euro billing.
- You want an established, mature tool with years behind it. AgencyAnalytics is the market leader with a correspondingly broad feature set and long track record. MetricDash is considerably younger and currently in open alpha — if you need maximum maturity today and want to avoid experiments, the incumbent is the more conservative choice.
FAQ
What does AgencyAnalytics cost compared to MetricDash?
AgencyAnalytics bills per client: from about $20/client/month with annual billing, about $25 with monthly billing (as of July 2026, per the official pricing page). That puts 10 clients at about $200–250/month, 30 clients at about $600–750/month. MetricDash's Agency plan costs €99/month including 3 client accounts, then €29 per account (clients 4–10), and €19 from client 11 onward — so €302 at 10 clients, €492 at 20, and €682 at 30 (launch pricing, as of July 2026).
Is MetricDash free?
There's a permanently free plan with 1 client account, 30 days of data history, manual report links, and MetricDash branding. You can try paid plans free for 14 days, no credit card required. We're also currently in open alpha: for as long as it runs, MetricDash is fully free to use — a good time to try it alongside AgencyAnalytics.
Is AgencyAnalytics cheaper than MetricDash?
Honest answer: sometimes, yes. At around 10 clients with annual billing, AgencyAnalytics comes in at about $200–250/month, which — depending on the exchange rate — can be somewhat cheaper than MetricDash's €302 (as of July 2026). But the per-client price there stays constant, while MetricDash drops to €19/account from the 11th client onward. Also factor in what's included: budget alerts, anomaly detection, and lead tracking cost nothing extra with MetricDash — and you're billed in euros, with no exchange-rate risk and no annual contract required for the best price.
Do I pay per data source or per dashboard with MetricDash?
No. MetricDash bills exclusively per client account — each account can include unlimited data sources. Whether a client only uses Google Ads or Google Ads, Meta Ads, GA4, and Search Console together, the price stays the same. You don't build dashboards anyway — every client gets a ready-made view with all connected sources.
How do I switch from AgencyAnalytics to MetricDash?
The switch is straightforward because MetricDash pulls data directly from the platforms: you reconnect Google Ads (including via your MCC manager account), Meta Ads, GA4, and Search Console for each client — there are no dashboards to rebuild, the per-client view is ready instantly. Then you set up report schedules and portal logins for your clients. You won't bring over old reports created in AgencyAnalytics, but the platform data itself comes straight from the source. Tip: thanks to the open alpha, you can run MetricDash for free alongside your current tool before you cancel.
Does MetricDash offer client portals like AgencyAnalytics?
Yes. Your clients get their own logins and can check their numbers themselves at any time — no need for you to send PDFs. There are also automatic report emails on a schedule and shareable report links with frozen snapshots valid for 30 days — the reports themselves carry your agency logo and name. Client portals with dedicated client logins are part of the Agency plan; MetricDash branding on reports only appears on the Free plan.
Looking for a AgencyAnalytics alternative?
Currently in open alpha: every feature free, connect unlimited clients, no credit card required.
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