vsMetricDash vs. AgencyAnalytics: The Honest Comparison for DACH Agencies
Looking for an AgencyAnalytics alternative? Probably not because the tool is bad. AgencyAnalytics is the market leader in agency reporting, with 85+ integrations and a white-label client portal. It has a single plan (Core): alerts and anomaly detection are included for every client, just like AI analysis and MCP access for ChatGPT and Claude. On list price, AgencyAnalytics is actually cheaper than MetricDash. The most common reasons to switch lie elsewhere: the best price requires an annual commitment, and AgencyAnalytics has no permanent free plan.
MetricDash follows the same basic model (you pay per client, never per data source or dashboard), but it's built for agencies in the DACH region: prices in euros, budget alerts and lead tracking included, unlimited data sources per client account, and volume pricing that drops to €19 from the 11th client onward. Instead of building dashboards, you get a ready-made view per client with normalized metrics across Google Ads, Meta Ads, GA4, and Google Search Console.
Below, we compare both tools point by point and tell you honestly when AgencyAnalytics is the better choice. On price, AgencyAnalytics comes out ahead: 10 clients cost €210/month there (€170 with annual billing), versus €302 at MetricDash. All prices as of October 2026. And right now, we're in open alpha, so you can use MetricDash completely free.
The key differences at a glance
MetricDash vs. AgencyAnalytics at a glance
| MetricDash | AgencyAnalytics | |
|---|---|---|
| Pricing model | Per client account: Agency plan €99/month including 3 client accounts, then €29 per account (accounts 4 to 10), and €19 from the 11th account onward | One plan (Core), per client: €21/client/month with monthly billing, €17 with annual billing; discounts on request from 25 clients |
| Entry price | Free plan for €0, Pro €49/month, Agency from €99/month (launch pricing, as of October 2026) | No free plan; from €17/client/month with annual billing (as of October 2026) |
| Cost at 10 clients | €302/month (€99 base + 7 × €29) | €210/month on monthly billing (€170 on annual billing), which makes it cheaper than MetricDash |
| Cost at 30 clients | €682/month (from the 11th client onward, each account costs just €19) | €630/month on monthly billing (€510 on annual billing) at list price; discounts on request from 25 clients |
| Free tier & trial | Permanent free plan (1 client account); currently open alpha: everything free, no credit card | No free tier; 14-day trial, no credit card |
| Client portal & report branding | Yes: dedicated logins for clients, your clients see their numbers themselves; report pages carry your agency logo | Yes, white-label and client portals exist and are mature |
| Budget alerts & anomaly detection | Included: alerts at 80% and 100% of monthly budget plus spend anomaly detection; plus lead tracking via webhook | Included in the Core plan: goals with budget pacing, alerts, and anomaly detection; lead data via integrations such as CallRail or WhatConverts |
| Data source limit | Unlimited data sources per client account: you pay per client, never per connection or dashboard | 85+ integrations, unlimited data sources per client; billed per client |
| Billing | In euros: your price stays fixed, no exchange-rate swings, no foreign-currency fees | Euros available, alternatively US dollars and other currencies. That removes the exchange-rate risk there too |
| Cancellation & commitment | Monthly pricing with no annual contract (the listed price applies to monthly billing) | The cheapest price (€17/client) requires annual billing; monthly billing costs €21/client |
Feature-by-feature comparison
| MetricDash | AgencyAnalytics | |
|---|---|---|
| Ready-made dashboards, zero setup | ||
| Client portals with their own login | on the Agency plan | |
| Automated report emails | ||
| Shareable report links with your logo | ||
| Budget alerts (80% / 100%) | budget pacing via goals, in-app threshold alerts | |
| Ad spend anomaly detection | shown as chart annotations | |
| Lead tracking with cost per lead | via integrations such as CallRail or WhatConverts | |
| PageSpeed monitoring | via the PageSpeed integration | |
| Every feature on one agency plan | the Agency plan, no add-ons | one plan; Rank and AI Tracker as add-ons, database connectors only with volume pricing from 25 clients |
| Billing in euros |
✓ included · − partial or limited · ✕ not offered. Assessment based on AgencyAnalytics’s public product and pricing pages, as of October 2026, without warranty.
Where AgencyAnalytics gets structurally expensive or impractical
The best price only applies with an annual commitment
AgencyAnalytics' €17/client/month rate only applies with annual billing. Pay monthly and it's €21/client, around 24% more. At 30 clients, that's the difference between €510 and €630 per month, or €1,440 a year (as of October 2026). So you either commit for twelve months or pay the surcharge indefinitely. That's awkward if your client base fluctuates.
No permanent free plan
AgencyAnalytics offers a 14-day trial with no credit card, after which every client costs money. There's no permanently free way in, for example for your first client. At MetricDash, the free plan with 1 client account stays free for good, and during the open alpha you can currently use everything without limits.
Volume discounts only on request
AgencyAnalytics' list price per client is the same at any client count. From 25 clients, the pricing page offers lower prices, but only on request through sales; how large the discount is isn't public. At MetricDash, the tiers are right on the pricing page: €29 for clients 4 to 10, €19 from the 11th client onward.
What MetricDash does differently
Cancel monthly at the regular price
At MetricDash, the listed price applies to monthly billing with no annual commitment: €302 at 10 clients, €682 at 30 clients (launch pricing, as of October 2026). The amount follows your current number of active client accounts, so you don't have to commit for twelve months to get the best price.
Lead tracking built right in
Unlimited data sources per client account, budget alerts at 80%/100%, spend anomaly detection, PageSpeed monitoring, automatic report emails, and shareable report links are part of the Agency plan. MetricDash captures leads itself via webhook from your forms and shows cost per lead right next to your campaigns, with no separate call-tracking or form tool.
The price per client drops as your agency grows
3 client accounts are already included in the Agency plan (€99), then €29 per account, and just €19 from the 11th client onward. Concretely: 10 clients = €302, 20 clients = €492, 30 clients = €682/month. The average price per client falls from just over €30 to under €23. The tiers are public on the pricing page, while AgencyAnalytics only grants discounts from 25 clients on request.
One ready-made view per client instead of building dashboards
Google Ads (including MCC manager accounts), Meta Ads, GA4, and Google Search Console all come together in one view per client, with normalized metrics across every platform. You don't build dashboards or maintain templates: connect your data sources, done. That saves exactly the setup time classic reporting tools cost you per client.
Start for free: currently entirely free
There's a permanent free plan (1 client account, 30 days of data history, manual report links). AgencyAnalytics has no free tier. Plus, we're currently in open alpha: right now you can use MetricDash without limits, for free, and try it alongside your existing tool at your own pace.
When AgencyAnalytics is the better choice
- You need many more integrations. AgencyAnalytics offers 85+ connections, including SEO tools, call tracking, and email marketing. MetricDash currently covers Google Ads (including MCC), Meta Ads, Microsoft Advertising, GA4, Google Search Console, YouTube, and Google Sheets, plus the privacy-analytics tools Plausible, Umami, Rybbit, Matomo, Pirsch, and Fathom; LinkedIn Ads and TikTok Ads are planned but not yet available. If your reporting today depends on data sources beyond that, AgencyAnalytics is the safer choice.
- What matters most to you is the lowest list price. AgencyAnalytics costs €210/month at 10 clients (€170 with annual billing), MetricDash €302. At 30 clients it's €630 (€510 annual) versus €682, and from 25 clients AgencyAnalytics grants further discounts on request (as of October 2026). If price is all you look at, it's the cheaper option.
- You want an established, mature tool with years behind it. AgencyAnalytics is the market leader with a correspondingly broad feature set and long track record. MetricDash is considerably younger and currently in open alpha. If you need maximum maturity today and want to avoid experiments, the incumbent is the more conservative choice.
FAQ
What does AgencyAnalytics cost compared to MetricDash?
AgencyAnalytics has a single plan (Core) and bills per client: €21/client/month with monthly billing, €17 with annual billing; from 25 clients there are discounts on request (as of October 2026, per the official pricing page). That puts 10 clients at €170 to €210/month, 30 clients at €510 to €630/month. MetricDash's Agency plan costs €99/month including 3 client accounts, then €29 per account (clients 4 to 10), and €19 from client 11 onward. That comes to €302 at 10 clients, €492 at 20, and €682 at 30 (launch pricing, as of October 2026).
Is MetricDash free?
There's a permanently free plan with 1 client account, 30 days of data history, manual report links, and MetricDash branding. We're also currently in open alpha: for as long as it runs, MetricDash is fully free to use, no credit card. It's a good time to try it alongside AgencyAnalytics.
Is AgencyAnalytics cheaper than MetricDash?
On list price, mostly yes. At 10 clients you pay €210/month there (€170 with annual billing), versus €302 at MetricDash. At 30 clients it's €630 (€510 annual) versus €682 (as of October 2026). The gap narrows as your client count grows, because MetricDash drops to €19/account from the 11th client onward: on monthly billing MetricDash is cheaper from 57 clients, against AgencyAnalytics’ annual prices never. For a single client, the free MetricDash plan is enough. The case for MetricDash rests on other points: its price applies without an annual commitment, and during the open alpha everything is currently free.
Do I pay per data source or per dashboard with MetricDash?
No. MetricDash bills exclusively per client account. Each account can include unlimited data sources. Whether a client only uses Google Ads or Google Ads, Meta Ads, GA4, and Search Console together, the price stays the same. You don't build dashboards anyway: every client gets a ready-made view with all connected sources.
How do I switch from AgencyAnalytics to MetricDash?
The switch is straightforward because MetricDash pulls data directly from the platforms: you reconnect Google Ads (including via your MCC manager account), Meta Ads, GA4, and Search Console for each client. There are no dashboards to rebuild, the per-client view is ready instantly. Then you set up report schedules and portal logins for your clients. You won't bring over old reports created in AgencyAnalytics, but the platform data itself comes straight from the source. Tip: thanks to the open alpha, you can run MetricDash for free alongside your current tool before you cancel.
Does MetricDash offer client portals like AgencyAnalytics?
Yes. Your clients get their own logins and can check their numbers themselves at any time (no need for you to send PDFs). There are also automatic report emails on a schedule and shareable report links with frozen snapshots valid for 30 days. The reports themselves carry your agency logo and name. Client portals with dedicated client logins are part of the Agency plan; MetricDash branding on reports only appears on the Free plan.
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