Why You're Looking for an AgencyAnalytics Alternative, and Why Not
Upfront, because this should be honest: AgencyAnalytics is a very good tool. The market leader in agency reporting has over 85 integrations, a white-label client portal, and years of proven use. If you want to switch, it's rarely about quality but about two structural points.
First, the price: €17 per client per month only with annual billing, pay monthly and it's €21 (as of October 2026). Second, there's no permanent free plan, so after the 14-day trial every client costs money. In fairness: AgencyAnalytics bills in euros on request and includes alerts, anomaly detection, and budget pacing in its single plan (Core).
We build a tool in this category ourselves (MetricDash), so for each alternative, we also say when it does worse than AgencyAnalytics. All prices come from the official pricing pages, as of July 2026; we re-checked AgencyAnalytics, Swydo, and Databox in October 2026.
How We Calculated: 1 Client = 3 to 4 Data Sources
The decisive step is on no pricing page: a typical agency client doesn't bring one data source. They bring three to four: Google Ads, Meta Ads, GA4, and Search Console. For tools that charge per data source or per credit, you have to mentally multiply every price figure by three or four.
So we break every alternative down into two realistic scenarios: an agency with 10 clients (roughly 35 connected accounts) and one with 30 clients (roughly 105 accounts). For reference, the market leader itself: AgencyAnalytics costs €170 to €210/month at 10 clients and €510 to €630/month at 30 clients, depending on whether you pay annually or monthly. From 25 clients, discounts are available on request.
Option 1: MetricDash (Per Client, in Euros, Smaller Catalog)
MetricDash follows the same core model as AgencyAnalytics: you pay per client account, never per data source or dashboard. The Agency plan starts at €99/month with 3 client accounts included, then €29 per account (accounts 4 to 10) and €19 from the 11th account on. Concretely: 10 clients = €302/month, 30 clients = €682. In euros, cancel anytime, with the per-unit price dropping from the 11th client on.
Included, not as an add-on, are budget alerts at 80% and 100% of the monthly budget, spend anomaly detection, webhook-based lead tracking, and client portals with individual logins for your end clients. Instead of building dashboards, you get a ready-made view per client with normalized metrics.
The honest limit: the integration catalog is considerably smaller. MetricDash currently covers 13 sources: Google Ads (incl. MCC), Meta Ads, Microsoft Advertising, GA4, Search Console, YouTube, and Google Sheets, plus the cookieless web-analytics tools Rybbit, Plausible, Umami, Matomo, Pirsch, and Fathom; LinkedIn Ads and TikTok Ads are planned. AgencyAnalytics has far more with over 85 integrations. And on list price, AgencyAnalytics is cheaper: €210 at 10 clients versus €302 for MetricDash.
Option 2: Swydo (Cheap With Few Sources per Client)
Swydo is a solid reporting tool with euro pricing: €69/month including 10 data sources, then €4.50 per source, and only €3.00 from the 101st source (as of October 2026). At 10 clients with ~35 sources you land around €181/month, and at 30 clients with ~105 sources around €489. On pure math, that's often cheaper than AgencyAnalytics and MetricDash.
The catch is the model: Swydo charges per data source. So your bill grows not with client count but with your clients' channel variety. Add a fifth channel to a client and your price rises. Swydo has had a client portal since July 2026, but access runs through a shared link, optionally with a password. For agencies with few sources per client and pure reporting needs, Swydo is still an affordable choice.
Option 3: DashThis (If You Think in Dashboards)
DashThis is simple and comes with nice templates, but it charges per dashboard: around $44 to $54/month for 3 dashboards, 10 dashboards at $139 to $164/month depending on billing (as of July 2026). That sounds predictable but rarely is, because in practice, a client often needs separate dashboards for PPC, SEO, and social.
One client quickly becomes two or three paid dashboards, and the cost per client doubles or triples. On top of that: no client portal with logins, no budget alerts, billing in US dollars. If template variety matters more to you than automation and every client gets by with exactly one dashboard, DashThis is a solid, cheap setup.
Option 4: Databox (Big Catalog, Connection Trap)
Databox has a huge integration catalog and powerful custom metrics, and it counts data sources as well as clients. A source is a single account or property, so your standard client has four. On the Agency plan ($99 for 4 clients and 20 sources, then client packs at $25 with 1 client and 5 sources each), that works out to $249/month at 10 clients and $749 at 30 clients; annual prepayment brings that down to $199 and $599 (as of October 2026). White-label costs an extra $250/month as an add-on.
The agency behind MetricDash used Databox itself: three to four clients turned into around 70 connections, and the sales quote came in at roughly €2,000 a month. That's exactly the connection trap that snaps shut once the source count per client grows. For a handful of clients with few sources and a need for a large catalog, though, Databox can be exactly right.
Option 5: Looker Studio (Free, If You Have the Time)
Looker Studio, with its native Google connectors (GA4, Google Ads, Search Console, Sheets), is completely free and unlimited. For pure Google stacks it's the cheapest option on the market, full stop. The paywall starts with Meta Ads: for that you need paid partner connectors like Supermetrics (from €39 to €49/month), Porter Metrics (from $15/month), or Coupler.io (from $99/month).
But the real price is on no invoice: your time. Every dashboard is built and maintained by hand, there's no client portal, no alerts, no lead tracking. At two or three clients that's a hobby; past ten clients it's an unpaid side job. If dashboard building is part of your billable service, the huge template ecosystem still works in your favor.
Bottom Line: Which Alternative Fits Which Agency
There's no alternative that's right for every agency. On pure math, the cheapest are Looker Studio (for a pure Google stack) and Swydo (for few sources per client). The biggest catalogs belong to AgencyAnalytics and Databox. Closest to the AgencyAnalytics model is MetricDash: also per client, with alerts and portals included, plus a permanent free plan for one client account.
If a permanent free plan and built-in webhook lead tracking matter to you, and the core channels plus cookieless web analytics are enough, MetricDash is worth a test. If you need more exotic sources today or maximum maturity, AgencyAnalytics stays the safer choice. Right now we're in an open alpha: you can try MetricDash completely free, in parallel with your existing tool, no credit card required.