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MetricDash vs. Swydo: Pay Per Client Instead of Per Data Source
Prices verified: July 2026 · All figures without warranty — the providers’ official pricing pages are authoritative
Swydo is one of the established reporting tools for PPC agencies: solid reports, euro pricing, and a fair entry point at €69/month including 10 data sources (as of July 2026). If you're still looking for a Swydo alternative, it's rarely about report quality — it's about the pricing model. Swydo bills per data source, and every connected account counts individually.
In practice, that means a client with Google Ads, Meta Ads, GA4, and Search Console takes up four data sources at Swydo. At MetricDash, that same client is exactly one client slot — with unlimited data sources. On top of that, you get a client portal with dedicated logins for your clients, budget alerts, and a ready-made view per client instead of a dashboard-building kit.
In fairness upfront: on price alone, Swydo is often cheaper for clients with few sources. That's why we break down both models honestly on this page — with concrete numbers at 10 and 30 clients, as of July 2026 — so you can decide which model fits your agency. By the way: MetricDash is currently fully free to use during the open alpha.
MetricDash vs. Swydo at a glance
| MetricDash | Swydo | |
|---|---|---|
| Pricing model | Per client account – unlimited data sources per client included | Per data source – every connected account counts individually |
| Entry price | Free plan €0, Pro €49/month, Agency from €99/month (3 client accounts included) | €69/month including 10 data sources, then €4.50/source (as of July 2026) |
| Cost at 10 clients | €302/month – fixed, whether clients have 2 sources or 6 | About €181/month at ~35 sources (3–4 per client) – every additional source costs €4.50 extra |
| Cost at 30 clients | €682/month – fixed and predictable in advance | About €496/month at ~105 sources – depends on how many accounts your clients connect |
| Free tier & trial | Permanent free plan (1 client account) + 14-day free trial, no credit card; currently fully free during the open alpha | No free tier, 14-day trial |
| Client portal with its own login | Yes – your clients log in and check their numbers themselves, any time | No real client portal – the focus is on reports and monitoring |
| Budget alerts & anomaly detection | Yes – alerts at 80%/100% of monthly budget plus spend anomaly detection | Monitoring features exist, but the clear focus is on reporting |
| Data source limit | Unlimited per client account – included in the client price | 10 sources included, then €4.50 per source per month |
| Dashboard setup | Ready-made view per client with normalized metrics across every platform – nothing to build | Assemble reports and dashboards per client yourself |
| Billing | In euros | In euros – fair point: neither tool brings exchange-rate surprises |
Feature-by-feature comparison
| MetricDash | Swydo | |
|---|---|---|
| Ready-made dashboards, zero setup | templates — you build it yourself | |
| Client portals with their own login | on the Agency plan | |
| Automated report emails | ||
| Shareable report links with your logo | ||
| Budget alerts (80% / 100%) | KPI goals, no budget pacing | |
| Ad spend anomaly detection | ||
| Lead tracking with cost per lead | ||
| PageSpeed monitoring | ||
| Every feature on every paid plan | client portals on the Agency plan only | |
| Billing in euros |
✓ included · − partial or limited · ✕ not offered. Assessment based on Swydo’s public product and pricing pages, as of July 2026 — without warranty.
Where Swydo gets structurally expensive or impractical
The bill grows with every source, not with every client
Swydo costs €69/month including 10 data sources, then €4.50 per source (as of July 2026). Realistically you connect 3–4 sources per client: 10 clients add up to ~35 sources and about €181/month, 30 clients to ~105 sources and about €496/month. The real problem isn't the amount but the unpredictability — your bill depends on how many accounts are connected per client, not on how many clients you manage. If you calculate your retainers per client, this model structurally clashes with your own pricing logic.
The model penalizes complete data
Every additional platform per client costs extra. A client with Google Ads, Meta Ads, GA4, and Search Console takes up four sources — twice as many as a client with two. That creates a perverse incentive: skip Search Console or GA4 to save on sources, instead of connecting all available data. With a per-client price, that question never comes up.
No real client portal
Swydo is focused on reports and monitoring. Your clients get reports — but no login of their own where they can check their current numbers at any time. The question 'how's the campaign doing right now?' still ends up as an email or a phone call to you, instead of the client checking for themselves.
Assemble dashboards and reports per client yourself
With Swydo, you build reports and dashboards per client. That's flexible, but it costs setup time — and it costs it again with every new client. At 10, 20, or 30 clients, that adds up. MetricDash shows everything in one ready-made view per client; there's simply nothing to build.
What MetricDash does differently
One price per client – unlimited data sources
With the Agency plan (from €99/month with 3 client accounts included, then €29/account for accounts 4–10 and €19 from account 11 onward), you pay per client – never per connection, data source, or dashboard. 10 clients cost €302/month, 30 clients €682/month. Fixed. It doesn't matter whether a client has two sources connected or six. You can bake your tool cost per client precisely into your retainers.
Client portal with dedicated logins for your clients
Your clients log in themselves and see their numbers in real time. That cuts down on 'can you send me the numbers real quick?' emails and keeps your work visible to the client permanently, not just once a month via PDF.
No dashboards to build
Connect Google Ads (including MCC manager accounts), Meta Ads, GA4, and Search Console – done. MetricDash shows every platform in one view per client with normalized metrics. No building kit, no templates, no setup time per client.
Budget monitoring and anomaly detection included
Alerts at 80% and 100% of monthly budget plus automatic detection of unusual spend. You notice before the client calls – and before the budget runs out.
Automatic reports and shareable links
Scheduled report emails plus shareable report links as frozen snapshots (valid for 30 days). Plus webhook-based lead tracking and PageSpeed monitoring – all included in the client price, with no per-source surcharge.
When Swydo is the better choice
- If your clients have few data sources and you only need reports, Swydo is mathematically cheaper: 10 clients with ~35 sources cost about €181/month there, versus €302/month at MetricDash (as of July 2026). If you need neither a client portal nor budget alerts, Swydo is the more affordable route.
- If highly customized reports are your core deliverable: Swydo specializes in PPC reporting and delivers solid, adjustable reports. MetricDash deliberately favors standardized views and automatic reports over freely designable report templates.
- If you need platforms beyond Google Ads, Meta Ads, GA4, and Search Console: LinkedIn Ads and TikTok Ads are only planned for MetricDash and, as of July 2026, not yet available. In that case, check whether Swydo covers the sources you need.
FAQ
What does Swydo cost?
As of July 2026, Swydo costs €69/month including 10 data sources, then €4.50 per additional source. A data source here is a connected account – for example, a client's Google Ads account. With a realistic 3–4 sources per client, 10 clients land at about €181/month, 30 clients at about €496/month. There's no free tier, but there is a 14-day trial.
Is MetricDash free?
There's a permanently free plan with 1 client account, 30 days of data history, manual report links, and MetricDash branding. You can try the paid plans (Pro €49/month, Agency from €99/month) free for 14 days, no credit card required. We're also currently running an open alpha in which MetricDash is fully free to use.
Is MetricDash cheaper than Swydo?
Not automatically – and we say so honestly. With few sources per client, Swydo is cheaper on paper (10 clients: about €181 vs. €302/month, as of July 2026). MetricDash pays off through the model: a fixed price per client, unlimited sources, client portal, budget alerts, and ready-made views included. And with source-heavy clients, the picture flips: from about 7 sources per client onward, an extra client at Swydo costs more (7 × €4.50 = €31.50) than an additional client account at MetricDash (€29, or €19 from account 11 onward).
What counts as a data source at Swydo?
Every connected account. Client A's Google Ads account is one source, their GA4 property the second, Meta Ads the third, Search Console the fourth. That same client takes up exactly one client slot at MetricDash – the number of data sources per client is unlimited and costs nothing extra.
How do I switch from Swydo to MetricDash?
The switch is deliberately simple: connect your accounts (Google Ads including MCC manager accounts, Meta Ads, GA4, Search Console), create client accounts – done. There's no need to rebuild dashboards, because MetricDash delivers a ready-made view per client. It's best to run MetricDash's 14-day trial (no credit card) alongside Swydo and compare before you cancel.
Which integrations does MetricDash offer?
Currently Google Ads (including MCC manager accounts), Meta Ads, Google Analytics 4, and Google Search Console – with unlimited connected accounts per client. LinkedIn Ads and TikTok Ads are planned as additional integrations.
Looking for a Swydo alternative?
Currently in open alpha: every feature free, connect unlimited clients, no credit card required.
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