Google Ads Dashboard & Reporting for Agencies
Managing Google Ads accounts for multiple clients but still building reports by hand every month? MetricDash connects via OAuth to the official Google Ads API and shows cost, clicks, conversions, and CPC per client in a ready-made view — without you configuring a single dashboard.
As an agency, you simply connect your MCC manager account and pick the right client account for each customer. Google Ads data automatically flows into budget monitoring, anomaly detection, scheduled report emails, and the client portal with its own client login — your client checks their numbers themselves, without calling you.
Data syncs automatically every 6 hours, and the dashboard also offers an on-demand live refresh. Billing is per client account, never per data source — Google Ads is included in every plan. Currently free to use in full during the open alpha.
What the Google Ads integration does
Connect one MCC manager account, map all clients
Connect your Google Ads manager account via OAuth, then pick the matching client account for each MetricDash client. No separate logins per client, no shared passwords, no developer credentials — the workflow is built for agencies, not single accounts.
Campaign overview with normalized metrics
Cost, clicks, impressions, conversions, CTR, and CPC per campaign — in the same view as Meta Ads, GA4, and Search Console. You and your client see every channel side by side with consistently named metrics, instead of jumping between four platform interfaces.
Budget monitoring with alerts at 80% and 100%
Set the monthly budget per client and MetricDash raises the alarm before it's exceeded — an early warning at 80%, a call to action at 100%. Spend anomaly detection also flags unusual cost spikes. You find out before your client does, not from them.
Automatic reports and client portal included
Google Ads numbers automatically flow into scheduled report emails, shareable report links (frozen snapshots, valid for 30 days), and the client portal with its own login. Your client checks how their campaigns are performing themselves — you skip the monthly screenshot collection.
Daily historical data for honest trend charts
MetricDash stores daily historical data so you can show trends across weeks and months — not just the current snapshot. Sync runs automatically every 6 hours, and the dashboard's live refresh gets you the freshest numbers whenever you need them.
How the connection works
- 1Connect Google Ads via OAuthClick "Connect Google Ads," sign in with your Google account, and confirm read access. The connection runs through the official Google Ads API — no API key, no IT overhead, done in a few minutes.
- 2Map the client accountIf you've connected an MCC manager account, simply pick the matching Google Ads client account for each MetricDash client. Every client gets exactly their own campaign data — cleanly separated.
- 3Use the dashboard and unlock the client portalCampaign data appears immediately in the ready-made client view — alongside every other connected source. Optionally, give your client their own portal login — they see their numbers live, read-only, with none of your agency's internals.
- 4Set up reports and budget alertsSet the report schedule and define the monthly budget. From then on, report emails, budget alerts at 80%/100%, and anomaly detection run automatically — no manual work each month.
The metrics MetricDash pulls from Google Ads
FAQ
Do I need developer access or an API key?
No. The connection runs via OAuth through the official Google Ads API: sign in with your Google account, confirm access, and pick the account — done. No API key, no developer credentials, no ticket to IT.
Does MetricDash support MCC/manager accounts?
Yes, and it's the standard agency workflow: connect your manager account once, then map the matching Google Ads client account to each MetricDash client. You don't need to log in separately for every client or maintain multiple connections.
Can MetricDash change my campaigns?
No. MetricDash only has read access to your Google Ads data. We can't change campaigns, adjust budgets, or run ads. You can also revoke access at any time from your Google account.
How current is the Google Ads data?
Sync runs automatically every 6 hours. The dashboard also offers a live refresh, so you can pull the latest numbers directly from Google Ads whenever you need them — like right before a client call.
What does the Google Ads integration cost?
Nothing extra — it's included in every plan, including the Free plan (€0, 1 client account). MetricDash bills per client account, never per data source: a client with Google Ads, Meta Ads, GA4, and Search Console costs the same as one with only Google Ads. The Agency plan starts at €99/month for 3 client accounts (launch pricing, as of July 2026); 10 clients cost €302/month. Currently free to use in full during the open alpha, then a 14-day free trial afterward — no credit card required.
Connect Google Ads with MetricDash
Currently in open alpha: every feature free, connect unlimited clients, no credit card required.
Start for free →