vsOMetricDash vs. Octoboard: one price per client vs. modules by ad spend
Prices verified: July 2026 · All figures without warranty — the providers’ official pricing pages are authoritative
Octoboard advertises ~€5/client — on paper one of the cheapest entries. The catch for performance agencies: paid-ads reporting for Google Ads and Meta is a separate module billed not per client but on total ad spend across all clients. The entry tier covers €10,000/month of total ad spend — which any real PPC agency exceeds fast.
MetricDash charges one fixed price per client that covers Google Ads (incl. MCC), Meta Ads, GA4, and Search Console together — no module juggling and no ad-spend metering. Both bill in euros, fairly. Octoboard's advantages: the low entry for pure SEO/social clients, genuine white-label, and a free plan.
We work through both models honestly — including the modules Octoboard's €5 headline leaves out. All prices as of July 2026, without warranty; Octoboard's tiered prices run through a slider with 'contact us' above the entry caps, so the 10-/30-client figures are estimates. MetricDash is currently completely free during the open alpha.
MetricDash vs. Octoboard at a glance
| MetricDash | Octoboard | |
|---|---|---|
| Pricing model | One price per client, covers all sources (€99 incl. 3 accounts, then €29/€19) | Modular + usage-metered: Marketing module ~€5/client, paid ads separate by total ad spend, further modules extra (as of July 2026) |
| Entry price | Free plan €0, Pro €49/month, Agency from €99/month | Free plan; Marketing module from €25/month (5 clients), 30% off with annual billing |
| Cost at 10 clients | €302/month, all sources included | Marketing (GA4/GSC) ~€50/month + paid-ads add-on from €20/month (only €10,000 ad spend) — real floor unquotably higher (estimate, without warranty) |
| Cost at 30 clients | €682/month, predictable | Marketing ~€150/month + paid ads at €100,000+ total ad spend → 'contact us,' no public price |
| Data sources | Unlimited per client in one price | A client's four sources split across 2–3 separately metered modules (Marketing, PPC) |
| White-label | No white-label — portals are logins inside the MetricDash UI; report pages carry your agency logo | Yes — white-label included: client portal on your own domain, branding, client logins |
| Integrations | 7 connectors (Google Ads incl. MCC, Meta, GA4, GSC, Rybbit, Plausible, Umami) | 70+ connectors — but Google Ads/Meta behind the paid-ads add-on, GA4/GSC in the Marketing module |
| Budget alerts & anomaly detection | Included: 80%/100% + anomaly + lead tracking | Various usage limits (keywords, audits, events, ad spend), but no budget-pacing alert as a core feature |
| Billing | In euros | In euros — fair point: no exchange-rate risk for either |
Feature-by-feature comparison
| MetricDash | Octoboard | |
|---|---|---|
| Ready-made dashboards, zero setup | templates, module setup | |
| Client portals with their own login | on the Agency plan | white-label on your own domain |
| Automated report emails | ||
| Shareable report links with your logo | ||
| Budget alerts (80% / 100%) | usage limits, no budget pacing | |
| Ad spend anomaly detection | ||
| Lead tracking with cost per lead | ||
| PageSpeed monitoring | ||
| Every feature on every paid plan | client portals on the Agency plan only | modular — paid ads & more cost extra |
| Billing in euros |
✓ included · − partial or limited · ✕ not offered. Assessment based on Octoboard’s public product and pricing pages, as of July 2026 — without warranty.
Where Octoboard gets structurally expensive or impractical
The €5 headline is incomplete
The ~€5/client covers only the Marketing module (GA4/GSC/SEO/social). For Google Ads and Meta — the core business of any performance agency — you need the separate paid-ads module, which bills on total ad spend across all clients, not per client. The true agency price is therefore higher and hard to predict.
Ad-spend caps & hidden tiers
The paid-ads add-on caps total ad spend at €10,000/month on the entry tier — trivially exceeded by ten PPC clients. Higher tiers aren't publicly priced ('upgrade required' / 'contact us'). Scaling costs are therefore opaque, exactly where a PPC agency needs to know them most.
One client, several modules
A single client's four sources split across 2–3 separately metered modules — Marketing for GA4/GSC, paid ads for Google/Meta, possibly web or ecommerce analytics on top. That makes billing confusing and the true cost per client hard to forecast.
Usage caps & price jumps
Usage caps everywhere — keywords, SEO audits, website events, orders, ad spend. Users report non-linear price jumps ('costs double moving from starter to teams'). Costs creep as clients grow, instead of following a clean price per client (reportedly).
What MetricDash does differently
One price per client, all sources
At MetricDash the client price covers Google Ads (incl. MCC), Meta Ads, GA4, and Search Console together — no separate modules, no ad-spend metering. €302 at 10 clients is €302, no matter how large the managed ad spend. That predictability is exactly what Octoboard's model lacks.
No ad-spend risk
MetricDash counts clients, not ad spend. Whether your clients together spend €10,000 or €500,000 a month doesn't change your reporting price. At Octoboard, that very total budget decides the paid-ads tier.
Budget alerts included
Alerts at 80%/100% of monthly budget plus spend anomaly detection and lead tracking are in every paid plan — as a core feature, not another usage-metered module.
Both in euros — the difference is the structure
To be fair: Octoboard, like MetricDash, bills in euros, so there's no exchange-rate risk on either side. The difference is the pricing structure — one fixed price per client vs. several modules with their own usage meters.
When Octoboard is the better choice
- When your clients are pure SEO/social clients without paid ads, Octoboard is cheap: the Marketing module alone costs ~€5/client, and you don't pay the expensive paid-ads module at all. For content/SEO agencies without a big PPC business, that's a very low entry.
- When you want genuine white-label and a free entry: Octoboard brings white-label on your own domain, client logins, and a free plan with no credit card. Reviews praise setup and looks (~4.7/5). MetricDash offers no white-label. For fast, clean deliverables under your own brand, Octoboard is strong.
- When you only need individual building blocks modularly: Octoboard's module approach lets you buy exactly what you use — say, just web or ecommerce analytics. If you want targeted single modules rather than an all-in package, this kit is more flexible than a fixed price per client.
FAQ
What does Octoboard really cost?
The free plan and the Marketing module from €25/month (5 clients, ~€5/client) are the visible part. For Google Ads + Meta comes the separate paid-ads module, from €20/month, but only for €10,000/month of total ad spend — unquoted above that. At 10 clients the realistic floor is ~€55–70/month, at 30 clients materially higher and not seriously quotable without sales (estimates, as of July 2026, without warranty).
Why is Octoboard's price hard to compare?
Because a single client is billed across several separately metered modules, and the paid-ads module hangs on total ad spend, not on client count. MetricDash instead charges one fixed price per client that covers all four core sources — €302 at 10, €682 at 30 clients.
Is MetricDash cheaper than Octoboard?
For pure SEO/social clients, Octoboard is cheaper. For performance agencies with Google Ads and Meta, Octoboard gets expensive and opaque fast through the ad-spend-based paid-ads module — here MetricDash wins with a predictable flat price per client. Both bill in euros.
Do both bill in euros?
Yes — a fair tie. Octoboard shows EUR on its official pages, and MetricDash bills in euros too. No exchange-rate risk on either side; the difference is in the pricing structure, not the currency.
Which integrations does MetricDash offer?
Seven: Google Ads (incl. MCC), Meta Ads, GA4, Google Search Console, plus Rybbit, Plausible, and Umami. Octoboard lists 70+ connectors but splits Google Ads/Meta into the paid paid-ads module. At MetricDash, all sources are included in one client price.
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